Gregory vs Source:Which is more popular by branded search?
In August 2026, Gregory had more branded searches than Source among hydration bladders worldwide. Gregory was estimated to have 29.2K branded searches compared to Source’s 1.6K, and held a 10.8% Share of Search versus Source’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gregory or Source?
Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gregory, Source. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Osprey | Hydrapak | Gregory | Source | Platypus |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 13.2% | 8.8% | 11.5% | 0.49% | 0.19% |
| Nov 2025 | 64% | 15.7% | 8.6% | 11.1% | 0.47% | 0.23% |
| Dec 2025 | 66.4% | 16.3% | 7.3% | 9.5% | 0.43% | 0.19% |
| Jan 2026 | 63.6% | 15.6% | 8.5% | 11.7% | 0.47% | 0.15% |
| Feb 2026 | 65.3% | 13.1% | 8.8% | 12.2% | 0.48% | 0.15% |
| Mar 2026 | 64.3% | 12.9% | 10.6% | 11.4% | 0.62% | 0.15% |
| Apr 2026 | 63% | 12.6% | 12.6% | 11.1% | 0.47% | 0.15% |
| May 2026 | 64.4% | 12.9% | 10.6% | 11.3% | 0.62% | 0.15% |
| Jun 2026 | 65.7% | 13.2% | 10.8% | 9.5% | 0.64% | 0.16% |
| Jul 2026 | 60.6% | 18.2% | 9.9% | 10.6% | 0.59% | 0.12% |
| Aug 2026 | 61.2% | 15% | 12.3% | 10.8% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gregory and Source comparison changed over the last 12 months?
3 findings
- Gregory was ahead of Source in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide moved from 11.5% to 10.8%, and its estimated monthly branded searches moved from 23.7K to 29.2K.
- Across the 11 months ending August 2026, Source’s estimated Share of Search among hydration bladders worldwide moved from 0.49% to 0.59%, and its estimated monthly branded searches moved from 1K to 1.6K.
How did search popularity change for hydration bladders worldwide in August 2026?
3 changes
In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.
Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gregory’s and Source’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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