Brandwave

How popular isOsprey in search?

In August 2026, there were an estimated 40.5K branded searches for Osprey worldwide which is up 49.4% over the last 11 months. Osprey holds 15% estimated Share of Search among hydration bladders worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CamelBak61.2%
  2. Osprey15%
  3. Hydrapak12.3%
  4. Gregory10.8%
  5. Source0.59%
  6. Platypus0.12%
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Which hydration bladders compete with Osprey?

Osprey against hydration bladders worldwide, by month

Share of Search by month for CamelBak, Osprey, Hydrapak, Gregory. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakOspreyHydrapakGregorySourcePlatypus
Oct 202565.8%13.2%8.8%11.5%0.49%0.19%
Nov 202564%15.7%8.6%11.1%0.47%0.23%
Dec 202566.4%16.3%7.3%9.5%0.43%0.19%
Jan 202663.6%15.6%8.5%11.7%0.47%0.15%
Feb 202665.3%13.1%8.8%12.2%0.48%0.15%
Mar 202664.3%12.9%10.6%11.4%0.62%0.15%
Apr 202663%12.6%12.6%11.1%0.47%0.15%
May 202664.4%12.9%10.6%11.3%0.62%0.15%
Jun 202665.7%13.2%10.8%9.5%0.64%0.16%
Jul 202660.6%18.2%9.9%10.6%0.59%0.12%
Aug 202661.2%15%12.3%10.8%0.59%0.12%
Sep 2026——————

  1. 1.CamelBak

    61.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Osprey

    15%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Hydrapak

    12.3%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  4. 4.Gregory

    10.8%

    Moved from 3rd to 4th. 29.2K estimated branded searches, +0.9% vs prior month. Share +0.2 points.

  5. 5.Source

    0.59%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Platypus

    0.12%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Osprey and its closest rivals

How has branded search demand for Osprey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Osprey worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide increased from 13.2% to 15%.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide peaked at 18.2% in July 2026 and was lowest at 12.6% in April 2026.

How did search popularity change for hydration bladders worldwide in August 2026?

  1. In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.

  2. In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%.

  3. In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%.

  4. Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.

  6. Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Osprey compete?

Osprey is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backpack brands5th of 51.4%Show ranking
Hydration vests3rd of 611.6%Show ranking
Dry bag brands4th of 613%Show ranking
Hydration bladders2nd of 615%Shown above

How is Osprey measured?

Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • osprey bag

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How the Brand Demand Index is measured

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