Brandwave

Hydration vests:Which brands are most popular in search?

In August 2026, CamelBak was the most searched among hydration vests worldwide, with an estimated 165K branded searches and 47.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CamelBak47.3%
  2. Salomon39.3%
  3. Osprey11.6%
  4. Ultimate Direction1.5%
  5. Nathan0.17%
  6. Aonijie0.11%

Follow hydration vests and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hydration vests shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hydration vests worldwide, by month

Share of Search by month for CamelBak, Salomon, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakSalomonOspreyUltimate DirectionNathanAonijie
Oct 202551.6%35.7%10.4%2.1%0.18%0.12%
Nov 202550.4%34.9%12.4%2%0.18%0.12%
Dec 202550.6%35%12.4%1.7%0.12%0.12%
Jan 202646.8%39.6%11.5%1.9%0.11%0.11%
Feb 202652.8%34.3%10.6%2.1%0.1%0.1%
Mar 202649.1%38.8%9.9%2%0.21%0.12%
Apr 202650%37.7%10%2%0.18%0.12%
May 202651.1%36.4%10.2%2%0.15%0.12%
Jun 202649.3%39%9.9%1.6%0.14%0.1%
Jul 202646.9%37.2%14.1%1.5%0.14%0.14%
Aug 202647.3%39.3%11.6%1.5%0.17%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CamelBak

    47.3%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Salomon

    39.3%

    Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +2.1 points.

  3. 3.Osprey

    11.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Ultimate Direction

    1.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nathan

    0.17%

    Moved from 6th to 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Aonijie

    0.11%

    Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hydration vests worldwide?

In August 2026, CamelBak was the most searched among hydration vests worldwide, with an estimated 165K branded searches and 47.3% estimated Share of Search within this set. Salomon is in 2nd place, 8 percentage points behind at 39.3% Share of Search.

Global hydration vests, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CamelBak51.6% → 47.3%52.8%Feb 202646.8%Jan 20261st
Salomon35.7% → 39.3%39.6%Jan 202634.3%Feb 20262nd
Osprey10.4% → 11.6%14.1%Jul 20269.9%Mar 20263rd
Ultimate Direction2.1% → 1.5%2.1%Feb 20261.5%Jul 20264th
Nathan0.18% → 0.17%0.21%Mar 20260.1%Feb 20265th
Aonijie0.12% → 0.11%0.14%Jul 20260.1%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration vests worldwide decreased from 51.6% to 47.3%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hydration vests worldwide increased from 35.7% to 39.3%.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide increased from 10.4% to 11.6%.
  • Across the 11 months ending August 2026, Ultimate Direction’s estimated Share of Search among hydration vests worldwide decreased from 2.1% to 1.5%.
  • Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration vests worldwide peaked at 52.8% in February 2026 and was lowest at 46.8% in January 2026.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hydration vests worldwide peaked at 39.6% in January 2026 and was lowest at 34.3% in February 2026.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide peaked at 14.1% in July 2026 and was lowest at 9.9% in March 2026.
  • Across the 11 months ending August 2026, Nathan and Aonijie held steady: their estimated Share of Search among hydration vests worldwide each moved less than 0.5 percentage points.

How did search popularity change for hydration vests worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hydration vests worldwide, from 37.2% to 39.3%.

  2. In August 2026, Osprey lost estimated Share of Search among hydration vests worldwide, from 14.1% to 11.6%.

  3. In August 2026, Nathan rose from 6th to 5th among hydration vests worldwide.

  4. In August 2026, Aonijie fell from 5th to 6th among hydration vests worldwide.

  5. Estimated monthly branded searches for CamelBak worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free