Brandwave

Osprey vs Salomon:Which is more popular by branded search?

In August 2026, Salomon had more branded searches than Osprey among hydration vests worldwide. Salomon was estimated to have 137K branded searches compared to Osprey’s 40.5K, and held a 39.3% Share of Search versus Osprey’s 11.6%. These are worldwide searches for English-language branded terms.

Share of Search among hydration vests worldwide in August 2026Which is more popular in search, Osprey or Salomon?
Osprey11.6%40.5K searches
vs
Salomon39.3%137K searches

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Which is more popular in search, Osprey or Salomon?

Compare the hydration vests shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Osprey and Salomon among hydration vests worldwide, by month

Share of Search by month for Salomon, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakSalomonOspreyUltimate DirectionNathanAonijie
Oct 202551.6%35.7%10.4%2.1%0.18%0.12%
Nov 202550.4%34.9%12.4%2%0.18%0.12%
Dec 202550.6%35%12.4%1.7%0.12%0.12%
Jan 202646.8%39.6%11.5%1.9%0.11%0.11%
Feb 202652.8%34.3%10.6%2.1%0.1%0.1%
Mar 202649.1%38.8%9.9%2%0.21%0.12%
Apr 202650%37.7%10%2%0.18%0.12%
May 202651.1%36.4%10.2%2%0.15%0.12%
Jun 202649.3%39%9.9%1.6%0.14%0.1%
Jul 202646.9%37.2%14.1%1.5%0.14%0.14%
Aug 202647.3%39.3%11.6%1.5%0.17%0.11%
Sep 2026——————

How has the Osprey and Salomon comparison changed over the last 12 months?

  • Salomon was ahead of Osprey in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide moved from 10.4% to 11.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hydration vests worldwide moved from 35.7% to 39.3%, and its estimated monthly branded searches moved from 93.4K to 137K.

How did search popularity change for hydration vests worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hydration vests worldwide, from 37.2% to 39.3%.

  2. In August 2026, Osprey lost estimated Share of Search among hydration vests worldwide, from 14.1% to 11.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Osprey’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Osprey

1 branded search term

  • osprey bag

Salomon

4 branded search terms

  • hiking boots salomon
  • salomon com
  • salomon hiking shoes
  • salomon x ultra

How the Brand Demand Index is measured

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