Brandwave

Osprey vs UltrAspire:Which is more popular?

In September 2026, UltrAspire had more branded searches than Osprey among hydration vests worldwide. UltrAspire had about 5,400 branded searches, while Osprey had 590. UltrAspire made up 2.3% of all hydration vest searches we track, and Osprey accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about hydration vests, Osprey and UltrAspire each appeared in one of the five answers.

Among hydration vests worldwide in September 2026

Who do people search for more?

UltrAspire, about 9 searches for every 1 for Osprey

UltrAspire 5.4K searchesOsprey 590 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Osprey in 1 of 5UltrAspire in 1 of 5

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Top hydration vests in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey and UltrAspire were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon1st
  2. Nathan2nd
  3. Ultimate Direction3rd
  4. Osprey4th
  5. CamelBak5th
  6. UltrAspire6th
  7. Raidlight–
  8. Aonijie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CamelBak3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nathan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UltrAspire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Direction1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raidlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aonijie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hydration vests

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Osprey or UltrAspire more popular in search?

This chart shows how often people search Google for Osprey and UltrAspire by name. Each line represents a brand's share of searches for all eight hydration vests we track, month by month, from English-language searches worldwide.

Osprey and UltrAspire among hydration vests worldwide, by month

Share of searches by month for UltrAspire, Osprey. The figures are in the table below the chart.

View monthly share of searches table
MonthCamelBakSalomonRaidlightAonijieNathanUltrAspireUltimate DirectionOsprey
Oct 202560.5%18.4%8.1%5.6%2.9%2%2.4%0.17%
Nov 202557.5%21%9.4%5.3%2.5%1.9%2.3%0.17%
Dec 202562.2%18.6%8.3%4.7%2.3%1.7%2%0.18%
Jan 202658.1%20.9%9.6%5.3%2.1%1.5%2.3%0.17%
Feb 202663.1%18.8%6.9%4.8%2%1.7%2.5%0.18%
Mar 202655.7%24.9%7.5%5.1%2.5%1.8%2.2%0.24%
Apr 202658.1%22.6%6.4%5.3%2.6%2.3%2.3%0.25%
May 202660.6%19.3%6.6%5.6%2.3%3%2.4%0.26%
Jun 202662.8%20%5.6%4.7%2.4%2.1%2.1%0.27%
Jul 202662.5%20.3%5.6%4.8%2.4%2%2%0.27%
Aug 202659.1%23%5.3%5.4%2.5%2.4%1.9%0.32%
Sep 202658.7%22.3%6.4%5.4%2.6%2.3%1.9%0.26%

How has the Osprey and UltrAspire comparison changed over the last 12 months?

3 findings
  • UltrAspire was ahead of Osprey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Osprey’s share of searches among hydration vests worldwide moved from 0.17% to 0.26%, and its estimated monthly branded searches moved from 390 to 590.
  • Across the 12 months ending September 2026, UltrAspire’s share of searches among hydration vests worldwide moved from 2% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

How did search popularity change for hydration vests worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Osprey worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

  2. Estimated monthly branded searches for UltrAspire worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Osprey’s and UltrAspire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Osprey

1 branded search term

  • osprey hydration vest

UltrAspire

1 branded search term

  • ultraspire

How the Brand Demand Index is measured

Other head-to-heads among hydration vests

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