Brandwave

How popular isOsprey in search?

In August 2026, there were an estimated 40.5K branded searches for Osprey worldwide which is up 49.4% over the last 11 months. Osprey holds 11.6% estimated Share of Search among hydration vests worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CamelBak47.3%
  2. Salomon39.3%
  3. Osprey11.6%
  4. Ultimate Direction1.5%
  5. Nathan0.17%
  6. Aonijie0.11%
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Which hydration vests compete with Osprey?

Osprey against hydration vests worldwide, by month

Share of Search by month for CamelBak, Salomon, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakSalomonOspreyUltimate DirectionNathanAonijie
Oct 202551.6%35.7%10.4%2.1%0.18%0.12%
Nov 202550.4%34.9%12.4%2%0.18%0.12%
Dec 202550.6%35%12.4%1.7%0.12%0.12%
Jan 202646.8%39.6%11.5%1.9%0.11%0.11%
Feb 202652.8%34.3%10.6%2.1%0.1%0.1%
Mar 202649.1%38.8%9.9%2%0.21%0.12%
Apr 202650%37.7%10%2%0.18%0.12%
May 202651.1%36.4%10.2%2%0.15%0.12%
Jun 202649.3%39%9.9%1.6%0.14%0.1%
Jul 202646.9%37.2%14.1%1.5%0.14%0.14%
Aug 202647.3%39.3%11.6%1.5%0.17%0.11%
Sep 2026——————

  1. 1.CamelBak

    47.3%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Salomon

    39.3%

    Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +2.1 points.

  3. 3.Osprey

    11.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Ultimate Direction

    1.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nathan

    0.17%

    Moved from 6th to 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Aonijie

    0.11%

    Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Osprey and its closest rivals

How has branded search demand for Osprey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Osprey worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide increased from 10.4% to 11.6%.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide peaked at 14.1% in July 2026 and was lowest at 9.9% in March 2026.

How did search popularity change for hydration vests worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hydration vests worldwide, from 37.2% to 39.3%.

  2. In August 2026, Osprey lost estimated Share of Search among hydration vests worldwide, from 14.1% to 11.6%.

  3. In August 2026, Nathan rose from 6th to 5th among hydration vests worldwide.

  4. In August 2026, Aonijie fell from 5th to 6th among hydration vests worldwide.

  5. Estimated monthly branded searches for CamelBak worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

Where does Osprey compete?

Osprey is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Backpack brands5th of 51.4%Show ranking
Hydration vests3rd of 611.6%Shown above
Dry bag brands4th of 613%Show ranking
Hydration bladders2nd of 615%Show ranking

How is Osprey measured?

Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • osprey bag

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How the Brand Demand Index is measured

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