Brandwave

CamelBak vs Osprey:Which is searched more?

In August 2026, CamelBak had more branded searches than Osprey among hydration vests worldwide. CamelBak was estimated to have 165K branded searches compared to Osprey’s 40.5K, and held a 47.3% Share of Search versus Osprey’s 11.6%. These are worldwide searches for English-language branded terms.

Share of Search among hydration vests worldwide in August 2026Which is more popular in search, CamelBak or Osprey?
CamelBak47.3%165K searches
vs
Osprey11.6%40.5K searches

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Which is more popular in search, CamelBak or Osprey?

Compare the hydration vests shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CamelBak and Osprey among hydration vests worldwide, by month

Share of Search by month for CamelBak, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakOsprey
Oct 202551.6%10.4%
Nov 202550.4%12.4%
Dec 202550.6%12.4%
Jan 202646.8%11.5%
Feb 202652.8%10.6%
Mar 202649.1%9.9%
Apr 202650%10%
May 202651.1%10.2%
Jun 202649.3%9.9%
Jul 202646.9%14.1%
Aug 202647.3%11.6%
Sep 2026——

How has the CamelBak and Osprey comparison changed over the last 12 months?

  • CamelBak was ahead of Osprey in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration vests worldwide moved from 51.6% to 47.3%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide moved from 10.4% to 11.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

How did search popularity change for hydration vests worldwide in August 2026?

  1. In August 2026, Osprey lost estimated Share of Search among hydration vests worldwide, from 14.1% to 11.6%.

  2. Estimated monthly branded searches for CamelBak worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CamelBak’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CamelBak

1 branded search term

  • camelbak

Osprey

1 branded search term

  • osprey bag

How the Brand Demand Index is measured

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