How popular isSource in search?
In August 2026, there were an estimated 1.6K branded searches for Source worldwide which is up 60% over the last 11 months. Source holds 0.59% estimated Share of Search among hydration bladders worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hydration bladders compete with Source?
Share of Search by month for CamelBak, Osprey, Hydrapak, Gregory, Source. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Osprey | Hydrapak | Gregory | Source | Platypus |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 13.2% | 8.8% | 11.5% | 0.49% | 0.19% |
| Nov 2025 | 64% | 15.7% | 8.6% | 11.1% | 0.47% | 0.23% |
| Dec 2025 | 66.4% | 16.3% | 7.3% | 9.5% | 0.43% | 0.19% |
| Jan 2026 | 63.6% | 15.6% | 8.5% | 11.7% | 0.47% | 0.15% |
| Feb 2026 | 65.3% | 13.1% | 8.8% | 12.2% | 0.48% | 0.15% |
| Mar 2026 | 64.3% | 12.9% | 10.6% | 11.4% | 0.62% | 0.15% |
| Apr 2026 | 63% | 12.6% | 12.6% | 11.1% | 0.47% | 0.15% |
| May 2026 | 64.4% | 12.9% | 10.6% | 11.3% | 0.62% | 0.15% |
| Jun 2026 | 65.7% | 13.2% | 10.8% | 9.5% | 0.64% | 0.16% |
| Jul 2026 | 60.6% | 18.2% | 9.9% | 10.6% | 0.59% | 0.12% |
| Aug 2026 | 61.2% | 15% | 12.3% | 10.8% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 165K | 0% | +0.6 points | |
| 2, held 2nd | 15% | 40.5K | -18.2% | -3.2 points | |
| 3, moved from 4th to 3rd | 12.3% | 33.1K | +22.1% | +2.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.8% | 29.2K | +0.9% | +0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.59% | 1.6K | 0% | 0 points | |
| 6, held 6th | 0.12% | 320 | 0% | 0 points |
1.CamelBak
61.2%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Osprey15%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
3.Hydrapak
12.3%
Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.3 points.
4.
Gregory10.8%
Moved from 3rd to 4th. 29.2K estimated branded searches, +0.9% vs prior month. Share +0.2 points.
5.Source
0.59%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Platypus0.12%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Source and its closest rivals
How has branded search demand for Source changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Source worldwide rose from 1K to 1.6K.
- Across the 11 months ending August 2026, Source’s estimated Share of Search among hydration bladders worldwide held steady, from 0.49% to 0.59%.
How did search popularity change for hydration bladders worldwide in August 2026?
6 changes
In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.
In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%.
In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%.
Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How is Source measured?
Brandwave collects information about searches that people make online using Source’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- source hydration
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Is Source your brand?
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