Brandwave

How popular isGregory in search?

In August 2026, there were an estimated 29.2K branded searches for Gregory worldwide which is up 23.2% over the last 11 months. Gregory holds 10.8% estimated Share of Search among hydration bladders worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CamelBak61.2%
  2. Osprey15%
  3. Hydrapak12.3%
  4. Gregory10.8%
  5. Source0.59%
  6. Platypus0.12%
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Which hydration bladders compete with Gregory?

Gregory against hydration bladders worldwide, by month

Share of Search by month for CamelBak, Osprey, Hydrapak, Gregory. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakOspreyHydrapakGregorySourcePlatypus
Oct 202565.8%13.2%8.8%11.5%0.49%0.19%
Nov 202564%15.7%8.6%11.1%0.47%0.23%
Dec 202566.4%16.3%7.3%9.5%0.43%0.19%
Jan 202663.6%15.6%8.5%11.7%0.47%0.15%
Feb 202665.3%13.1%8.8%12.2%0.48%0.15%
Mar 202664.3%12.9%10.6%11.4%0.62%0.15%
Apr 202663%12.6%12.6%11.1%0.47%0.15%
May 202664.4%12.9%10.6%11.3%0.62%0.15%
Jun 202665.7%13.2%10.8%9.5%0.64%0.16%
Jul 202660.6%18.2%9.9%10.6%0.59%0.12%
Aug 202661.2%15%12.3%10.8%0.59%0.12%
Sep 2026——————

  1. 1.CamelBak

    61.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Osprey

    15%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Hydrapak

    12.3%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  4. 4.Gregory

    10.8%

    Moved from 3rd to 4th. 29.2K estimated branded searches, +0.9% vs prior month. Share +0.2 points.

  5. 5.Source

    0.59%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Platypus

    0.12%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gregory and its closest rivals

How has branded search demand for Gregory changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gregory worldwide rose from 23.7K to 29.2K.
  • Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide decreased from 11.5% to 10.8%.
  • Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide peaked at 12.2% in February 2026 and was lowest at 9.5% in December 2025.
  • Across the 11 months ending August 2026, Gregory fell from 3rd to 4th among hydration bladders worldwide.

How did search popularity change for hydration bladders worldwide in August 2026?

  1. In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.

  2. In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%.

  3. In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%.

  4. Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.

  6. Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Gregory compete?

Gregory is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hydration bladders4th of 610.8%Shown above
Hiking backpack brands2nd of 516.9%Show ranking

How is Gregory measured?

Brandwave collects information about searches that people make online using Gregory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • gregory backpack
  • gregory com
  • gregory hiking backpack

Do you work for Gregory? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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