Gregory vs Platypus Hydration:Which is searched more?
In September 2026, Gregory had more branded searches than Platypus Hydration among hydration bladders worldwide. Gregory was estimated to have 27.1K branded searches compared to Platypus Hydration’s 2.5K, and held a 14% Share of Search versus Platypus Hydration’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gregory or Platypus Hydration?
Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gregory, Platypus Hydration. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Gregory | Hydrapak | Platypus Hydration | Source | Osprey |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 12.4% | 10.1% | 1.2% | 0.56% | 0.4% |
| Nov 2025 | 75.6% | 12.4% | 10.1% | 0.9% | 0.56% | 0.33% |
| Dec 2025 | 79% | 10.6% | 8.7% | 0.91% | 0.51% | 0.35% |
| Jan 2026 | 75.6% | 12.4% | 10.1% | 0.92% | 0.56% | 0.33% |
| Feb 2026 | 75.7% | 12.5% | 10.2% | 0.77% | 0.56% | 0.33% |
| Mar 2026 | 73.5% | 12.1% | 12.1% | 1.2% | 0.71% | 0.39% |
| Apr 2026 | 71.7% | 11.8% | 14.4% | 1.1% | 0.53% | 0.47% |
| May 2026 | 73.6% | 12.1% | 12.1% | 1.1% | 0.71% | 0.45% |
| Jun 2026 | 75.1% | 10.1% | 12.3% | 1.1% | 0.73% | 0.59% |
| Jul 2026 | 73.3% | 12% | 12% | 1.3% | 0.71% | 0.58% |
| Aug 2026 | 71.4% | 11.7% | 14.3% | 1.3% | 0.69% | 0.56% |
| Sep 2026 | 69.6% | 14% | 14% | 1.3% | 0.67% | 0.45% |
How has the Gregory and Platypus Hydration comparison changed over the last 12 months?
3 findings
- Gregory was ahead of Platypus Hydration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gregory’s estimated Share of Search among hydration bladders worldwide moved from 12.4% to 14%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Platypus Hydration’s estimated Share of Search among hydration bladders worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
How did search popularity change for hydration bladders worldwide in September 2026?
2 changes
In September 2026, Gregory overtook Hydrapak to rank 2nd among hydration bladders worldwide, with 14% estimated Share of Search.
Estimated monthly branded searches for Platypus Hydration worldwide rose 16.7% over 12 measured months, from 2.1K to 2.5K in September 2026.
Other head-to-heads among hydration bladders
How each brand is measured
Brandwave collects information about searches that people make online using Gregory’s and Platypus Hydration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gregory
1 branded search term
- gregory backpack
Platypus Hydration
3 branded search terms
- platypus bladder
- platypus hydration
- platypus water bladder
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