How popular isPlatypus Hydration in search?
In September 2026, there were an estimated 7.8K branded searches for Platypus Hydration worldwide which is up 57% over the last 12 months. Platypus Hydration holds 1.3% estimated Share of Search among hydration bladders worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hydration bladders compete with Platypus Hydration?
Share of Search by month for CamelBak, Gregory, Hydrapak, Platypus Hydration. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Gregory | Hydrapak | Platypus Hydration | Source | Osprey |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 12.4% | 10.1% | 1.2% | 0.56% | 0.4% |
| Nov 2025 | 75.6% | 12.4% | 10.1% | 0.9% | 0.56% | 0.33% |
| Dec 2025 | 79% | 10.6% | 8.7% | 0.91% | 0.51% | 0.35% |
| Jan 2026 | 75.6% | 12.4% | 10.1% | 0.92% | 0.56% | 0.33% |
| Feb 2026 | 75.7% | 12.5% | 10.2% | 0.77% | 0.56% | 0.33% |
| Mar 2026 | 73.5% | 12.1% | 12.1% | 1.2% | 0.71% | 0.39% |
| Apr 2026 | 71.7% | 11.8% | 14.4% | 1.1% | 0.53% | 0.47% |
| May 2026 | 73.6% | 12.1% | 12.1% | 1.1% | 0.71% | 0.45% |
| Jun 2026 | 75.1% | 10.1% | 12.3% | 1.1% | 0.73% | 0.59% |
| Jul 2026 | 73.3% | 12% | 12% | 1.3% | 0.71% | 0.58% |
| Aug 2026 | 71.4% | 11.7% | 14.3% | 1.3% | 0.69% | 0.56% |
| Sep 2026 | 69.6% | 14% | 14% | 1.3% | 0.67% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.6% | 135K | -18.2% | -1.8 points | |
| 2, moved from 3rd to 2nd | 14% | 27.1K | 0% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14% | 27.1K | -18.1% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.3% | 2.5K | -16.7% | 0 points | |
| 5, held 5th | 0.67% | 1.3K | -18.8% | 0 points | |
| 6, held 6th | 0.45% | 880 | -32.3% | -0.1 points |
1.
CamelBak69.6%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
2.
Gregory14%
Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.3 points.
3.
Hydrapak14%
Moved from 2nd to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
1.3%
Held 4th. 2.5K estimated branded searches, -16.7% vs prior month. Share 0 points.
5.
Source0.67%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
6.
Osprey0.45%
Held 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.1 points.
Compare search popularity between Platypus Hydration and its closest rivals
Platypus Hydration vs CamelBak: compare search popularity- Platypus Hydration vs Gregory: compare search popularity
- Platypus Hydration vs Hydrapak: compare search popularity
- Platypus Hydration vs Source: compare search popularity
- Platypus Hydration vs Osprey: compare search popularity
- Compare Platypus Hydration with any brand
Every comparison with Platypus Hydration
9 comparisons
How has branded search demand for Platypus Hydration changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Platypus Hydration worldwide rose from 5K to 7.8K.
- Across the 12 months ending September 2026, Platypus Hydration’s estimated Share of Search among hydration bladders worldwide held steady, from 1.2% to 1.3%.
How did search popularity change for hydration bladders worldwide in September 2026?
6 changes
In September 2026, Gregory overtook Hydrapak to rank 2nd among hydration bladders worldwide, with 14% estimated Share of Search.
In September 2026, CamelBak lost estimated Share of Search among hydration bladders worldwide, from 71.4% to 69.6%.
Estimated monthly branded searches for Hydrapak worldwide rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
Estimated monthly branded searches for Source worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Osprey worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Platypus Hydration worldwide rose 16.7% over 12 measured months, from 2.1K to 2.5K in September 2026.
Where does Platypus Hydration compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hydration bladders | 4th of 6 | 1.3% | Shown above |
| Water filters outdoor | 5th of 5 | 4.3% | Show ranking |
How is Platypus Hydration measured?
Brandwave collects information about searches that people make online using Platypus Hydration’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- platypus bladder
- platypus hydration
- platypus water bladder
- platypus water filter
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Is Platypus Hydration your brand?
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