Brandwave

CamelBak vs Platypus Hydration:Which is searched more?

In September 2026, CamelBak had more branded searches than Platypus Hydration among hydration bladders worldwide. CamelBak was estimated to have 135K branded searches compared to Platypus Hydration’s 2.5K, and held a 69.6% Share of Search versus Platypus Hydration’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among hydration bladders worldwide in September 2026Which is more popular in search, CamelBak or Platypus Hydration?
CamelBak69.6%135K searches
vs
Platypus Hydration1.3%2.5K searches

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Which is more popular in search, CamelBak or Platypus Hydration?

Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CamelBak and Platypus Hydration among hydration bladders worldwide, by month

Share of Search by month for CamelBak, Platypus Hydration. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakGregoryHydrapakPlatypus HydrationSourceOsprey
Oct 202575.4%12.4%10.1%1.2%0.56%0.4%
Nov 202575.6%12.4%10.1%0.9%0.56%0.33%
Dec 202579%10.6%8.7%0.91%0.51%0.35%
Jan 202675.6%12.4%10.1%0.92%0.56%0.33%
Feb 202675.7%12.5%10.2%0.77%0.56%0.33%
Mar 202673.5%12.1%12.1%1.2%0.71%0.39%
Apr 202671.7%11.8%14.4%1.1%0.53%0.47%
May 202673.6%12.1%12.1%1.1%0.71%0.45%
Jun 202675.1%10.1%12.3%1.1%0.73%0.59%
Jul 202673.3%12%12%1.3%0.71%0.58%
Aug 202671.4%11.7%14.3%1.3%0.69%0.56%
Sep 202669.6%14%14%1.3%0.67%0.45%

How has the CamelBak and Platypus Hydration comparison changed over the last 12 months?

How did search popularity change for hydration bladders worldwide in September 2026?

  1. In September 2026, CamelBak lost estimated Share of Search among hydration bladders worldwide, from 71.4% to 69.6%.

  2. Estimated monthly branded searches for Platypus Hydration worldwide rose 16.7% over 12 measured months, from 2.1K to 2.5K in September 2026.

Other head-to-heads among hydration bladders

How each brand is measured

Brandwave collects information about searches that people make online using CamelBak’s and Platypus Hydration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CamelBak

1 branded search term

  • camelbak

Platypus Hydration

3 branded search terms

  • platypus bladder
  • platypus hydration
  • platypus water bladder

How the Brand Demand Index is measured

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