Brandwave

Hydration bladders:Which brands are most popular in search?

In August 2026, CamelBak was the most searched among hydration bladders worldwide, with an estimated 165K branded searches and 61.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CamelBak61.2%
  2. Osprey15%
  3. Hydrapak12.3%
  4. Gregory10.8%
  5. Source0.59%
  6. Platypus0.12%

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Share of SearchLeaderboard

Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hydration bladders worldwide, by month

Share of Search by month for CamelBak, Osprey, Hydrapak, Gregory. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakOspreyHydrapakGregorySourcePlatypus
Oct 202565.8%13.2%8.8%11.5%0.49%0.19%
Nov 202564%15.7%8.6%11.1%0.47%0.23%
Dec 202566.4%16.3%7.3%9.5%0.43%0.19%
Jan 202663.6%15.6%8.5%11.7%0.47%0.15%
Feb 202665.3%13.1%8.8%12.2%0.48%0.15%
Mar 202664.3%12.9%10.6%11.4%0.62%0.15%
Apr 202663%12.6%12.6%11.1%0.47%0.15%
May 202664.4%12.9%10.6%11.3%0.62%0.15%
Jun 202665.7%13.2%10.8%9.5%0.64%0.16%
Jul 202660.6%18.2%9.9%10.6%0.59%0.12%
Aug 202661.2%15%12.3%10.8%0.59%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CamelBak

    61.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Osprey

    15%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Hydrapak

    12.3%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  4. 4.Gregory

    10.8%

    Moved from 3rd to 4th. 29.2K estimated branded searches, +0.9% vs prior month. Share +0.2 points.

  5. 5.Source

    0.59%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Platypus

    0.12%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hydration bladders worldwide?

In August 2026, CamelBak was the most searched among hydration bladders worldwide, with an estimated 165K branded searches and 61.2% estimated Share of Search within this set. Osprey is in 2nd place, 46.2 percentage points behind at 15% Share of Search.

Global hydration bladders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CamelBak65.8% → 61.2%66.4%Dec 202560.6%Jul 20261st
Osprey13.2% → 15%18.2%Jul 202612.6%Apr 20262nd
Hydrapak8.8% → 12.3%12.6%Apr 20267.3%Dec 20254th → 3rd
Gregory11.5% → 10.8%12.2%Feb 20269.5%Dec 20253rd → 4th
Source0.49% → 0.59%0.64%Jun 20260.43%Dec 20255th
Platypus0.19% → 0.12%0.23%Nov 20250.12%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration bladders worldwide decreased from 65.8% to 61.2%.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide increased from 13.2% to 15%.
  • Across the 11 months ending August 2026, Hydrapak’s estimated Share of Search among hydration bladders worldwide increased from 8.8% to 12.3%.
  • Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide decreased from 11.5% to 10.8%.
  • Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration bladders worldwide peaked at 66.4% in December 2025 and was lowest at 60.6% in July 2026.
  • Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide peaked at 18.2% in July 2026 and was lowest at 12.6% in April 2026.
  • Across the 11 months ending August 2026, Hydrapak’s estimated Share of Search among hydration bladders worldwide peaked at 12.6% in April 2026 and was lowest at 7.3% in December 2025.
  • Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide peaked at 12.2% in February 2026 and was lowest at 9.5% in December 2025.
  • Across the 11 months ending August 2026, Hydrapak rose from 4th to 3rd among hydration bladders worldwide.
  • Across the 11 months ending August 2026, Gregory fell from 3rd to 4th among hydration bladders worldwide.
  • Across the 11 months ending August 2026, Source and Platypus held steady: their estimated Share of Search among hydration bladders worldwide each moved less than 0.5 percentage points.

How did search popularity change for hydration bladders worldwide in August 2026?

  1. In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.

  2. In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%.

  3. In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%.

  4. Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.

  6. Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How the Brand Demand Index is measured

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