LifeStraw vs Platypus Hydration:Which is searched more?
In September 2026, LifeStraw had more branded searches than Platypus Hydration among water filters outdoor worldwide. LifeStraw was estimated to have 110K branded searches compared to Platypus Hydration’s 7.3K, and held a 65.8% Share of Search versus Platypus Hydration’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LifeStraw or Platypus Hydration?
Compare the water filters outdoor people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LifeStraw, Platypus Hydration. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeStraw | Grayl | Sawyer | Katadyn | Platypus Hydration |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 11.4% | 10.6% | 7.4% | 3.3% |
| Nov 2025 | 68.1% | 12.4% | 10.6% | 6.1% | 2.7% |
| Dec 2025 | 68.6% | 12.5% | 10.1% | 6.1% | 2.7% |
| Jan 2026 | 67% | 12.2% | 10.5% | 7.3% | 3% |
| Feb 2026 | 66.9% | 12.2% | 10.5% | 7.3% | 3.1% |
| Mar 2026 | 71.5% | 8.7% | 10.6% | 6.4% | 2.7% |
| Apr 2026 | 64.9% | 11.8% | 12.4% | 7.1% | 3.7% |
| May 2026 | 61.6% | 15.6% | 11.8% | 6.7% | 4.3% |
| Jun 2026 | 64.4% | 11.7% | 12.3% | 7% | 4.5% |
| Jul 2026 | 62.3% | 11.3% | 11.9% | 8.3% | 6.1% |
| Aug 2026 | 64.4% | 10.9% | 12.4% | 7.1% | 5.2% |
| Sep 2026 | 65.8% | 12.1% | 11.9% | 5.9% | 4.3% |
How has the LifeStraw and Platypus Hydration comparison changed over the last 12 months?
3 findings
- LifeStraw was ahead of Platypus Hydration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LifeStraw’s estimated Share of Search among water filters outdoor worldwide moved from 67.4% to 65.8%, and its estimated monthly branded searches moved from 90.6K to 110K.
- Across the 12 months ending September 2026, Platypus Hydration’s estimated Share of Search among water filters outdoor worldwide moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 7.3K.
How did search popularity change for water filters outdoor worldwide in September 2026?
2 changes
In September 2026, LifeStraw gained estimated Share of Search among water filters outdoor worldwide, from 64.4% to 65.8%.
In September 2026, Platypus Hydration lost estimated Share of Search among water filters outdoor worldwide, from 5.2% to 4.3%.
Other head-to-heads among water filters outdoor
How each brand is measured
Brandwave collects information about searches that people make online using LifeStraw’s and Platypus Hydration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LifeStraw
2 branded search terms
- life straw home
- lifestraw
Platypus Hydration
3 branded search terms
- platypus hydration
- platypus water bladder
- platypus water filter
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