Platypus Hydration vs Source:Which is searched more?
In September 2026, Platypus Hydration had more branded searches than Source among hydration bladders worldwide. Platypus Hydration was estimated to have 2.5K branded searches compared to Source’s 1.3K, and held a 1.3% Share of Search versus Source’s 0.67%. These are worldwide searches for English-language branded terms.
Follow Platypus Hydration vs Source and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Platypus Hydration or Source?
Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Platypus Hydration, Source. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Gregory | Hydrapak | Platypus Hydration | Source | Osprey |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 12.4% | 10.1% | 1.2% | 0.56% | 0.4% |
| Nov 2025 | 75.6% | 12.4% | 10.1% | 0.9% | 0.56% | 0.33% |
| Dec 2025 | 79% | 10.6% | 8.7% | 0.91% | 0.51% | 0.35% |
| Jan 2026 | 75.6% | 12.4% | 10.1% | 0.92% | 0.56% | 0.33% |
| Feb 2026 | 75.7% | 12.5% | 10.2% | 0.77% | 0.56% | 0.33% |
| Mar 2026 | 73.5% | 12.1% | 12.1% | 1.2% | 0.71% | 0.39% |
| Apr 2026 | 71.7% | 11.8% | 14.4% | 1.1% | 0.53% | 0.47% |
| May 2026 | 73.6% | 12.1% | 12.1% | 1.1% | 0.71% | 0.45% |
| Jun 2026 | 75.1% | 10.1% | 12.3% | 1.1% | 0.73% | 0.59% |
| Jul 2026 | 73.3% | 12% | 12% | 1.3% | 0.71% | 0.58% |
| Aug 2026 | 71.4% | 11.7% | 14.3% | 1.3% | 0.69% | 0.56% |
| Sep 2026 | 69.6% | 14% | 14% | 1.3% | 0.67% | 0.45% |
How has the Platypus Hydration and Source comparison changed over the last 12 months?
3 findings
- Platypus Hydration was ahead of Source in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Platypus Hydration’s estimated Share of Search among hydration bladders worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
- Across the 12 months ending September 2026, Source’s estimated Share of Search among hydration bladders worldwide moved from 0.56% to 0.67%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for hydration bladders worldwide in September 2026?
2 changes
Estimated monthly branded searches for Source worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Platypus Hydration worldwide rose 16.7% over 12 measured months, from 2.1K to 2.5K in September 2026.
Other head-to-heads among hydration bladders
How each brand is measured
Brandwave collects information about searches that people make online using Platypus Hydration’s and Source’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Platypus Hydration
3 branded search terms
- platypus bladder
- platypus hydration
- platypus water bladder
Source
1 branded search term
- source hydration
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.