Brandwave

CamelBak vs Gregory:Which is more popular by branded search?

In August 2026, CamelBak had more branded searches than Gregory among hydration bladders worldwide. CamelBak was estimated to have 165K branded searches compared to Gregory’s 29.2K, and held a 61.2% Share of Search versus Gregory’s 10.8%. These are worldwide searches for English-language branded terms.

Share of Search among hydration bladders worldwide in August 2026Which is more popular in search, CamelBak or Gregory?
CamelBak61.2%165K searches
vs
Gregory10.8%29.2K searches

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Which is more popular in search, CamelBak or Gregory?

Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CamelBak and Gregory among hydration bladders worldwide, by month

Share of Search by month for CamelBak, Gregory. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakOspreyHydrapakGregorySourcePlatypus
Oct 202565.8%13.2%8.8%11.5%0.49%0.19%
Nov 202564%15.7%8.6%11.1%0.47%0.23%
Dec 202566.4%16.3%7.3%9.5%0.43%0.19%
Jan 202663.6%15.6%8.5%11.7%0.47%0.15%
Feb 202665.3%13.1%8.8%12.2%0.48%0.15%
Mar 202664.3%12.9%10.6%11.4%0.62%0.15%
Apr 202663%12.6%12.6%11.1%0.47%0.15%
May 202664.4%12.9%10.6%11.3%0.62%0.15%
Jun 202665.7%13.2%10.8%9.5%0.64%0.16%
Jul 202660.6%18.2%9.9%10.6%0.59%0.12%
Aug 202661.2%15%12.3%10.8%0.59%0.12%
Sep 2026——————

How has the CamelBak and Gregory comparison changed over the last 12 months?

  • CamelBak was ahead of Gregory in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration bladders worldwide moved from 65.8% to 61.2%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide moved from 11.5% to 10.8%, and its estimated monthly branded searches moved from 23.7K to 29.2K.

How did search popularity change for hydration bladders worldwide in August 2026?

  1. In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.

  2. In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%.

  3. Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CamelBak’s and Gregory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CamelBak

1 branded search term

  • camelbak

Gregory

3 branded search terms

  • gregory backpack
  • gregory com
  • gregory hiking backpack

How the Brand Demand Index is measured

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