Laptop backpack brands:Which are searched most?
In September 2026, Samsonite was the most searched among laptop backpack brands worldwide, with an estimated 1.1M branded searches and 62.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the laptop backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, JanSport, Osprey. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | JanSport | Osprey | Ogio |
|---|---|---|---|---|
| Oct 2025 | 70.1% | 18.8% | 9.1% | 2.1% |
| Nov 2025 | 75.3% | 15.1% | 8.1% | 1.5% |
| Dec 2025 | 71.7% | 17.3% | 9.2% | 1.7% |
| Jan 2026 | 67.9% | 21.2% | 9.1% | 1.7% |
| Feb 2026 | 65.4% | 22.4% | 10.2% | 2% |
| Mar 2026 | 66.1% | 21.8% | 10.2% | 2% |
| Apr 2026 | 67.6% | 20% | 10.4% | 2% |
| May 2026 | 64.6% | 22.1% | 11.4% | 1.8% |
| Jun 2026 | 57.9% | 30.3% | 10.2% | 1.6% |
| Jul 2026 | 42.8% | 49% | 7.1% | 1% |
| Aug 2026 | 40.9% | 50.5% | 7.6% | 1% |
| Sep 2026 | 62.3% | 24.8% | 11.5% | 1.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 62.3% | 1.1M | -17% | +21.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.8% | 447K | -73.3% | -25.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.5% | 207K | -18% | +3.9 points | |
| 4, held 4th | 1.5% | 27.1K | -18.1% | +0.5 points |
62.3%
Moved from 2nd to 1st. 1.1M estimated branded searches, -17% vs prior month. Share +21.4 points.
2.
JanSport24.8%
Moved from 1st to 2nd. 447K estimated branded searches, -73.3% vs prior month. Share -25.7 points.
3.
Osprey11.5%
Held 3rd. 207K estimated branded searches, -18% vs prior month. Share +3.9 points.
4.
Ogio1.5%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.5 points.
Compare search popularity between leading brands
Which brand is most popular in search among laptop backpack brands worldwide?
4 brands
In September 2026, Samsonite was the most searched among laptop backpack brands worldwide, with an estimated 1.1M branded searches and 62.3% estimated Share of Search within this set. JanSport is in 2nd place, 37.5 percentage points behind at 24.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Samsonite | 70.1% → 62.3% | 75.3%Nov 2025 | 40.9%Aug 2026 | 1st |
| JanSport | 18.8% → 24.8% | 50.5%Aug 2026 | 15.1%Nov 2025 | 2nd |
| Osprey | 9.1% → 11.5% | 11.5%Sep 2026 | 7.1%Jul 2026 | 3rd |
| Ogio | 2.1% → 1.5% | 2.1%Oct 2025 | 1%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop backpack brands worldwide decreased from 70.1% to 62.3%.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among laptop backpack brands worldwide increased from 18.8% to 24.8%.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among laptop backpack brands worldwide increased from 9.1% to 11.5%.
- Across the 12 months ending September 2026, Ogio’s estimated Share of Search among laptop backpack brands worldwide decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop backpack brands worldwide peaked at 75.3% in November 2025 and was lowest at 40.9% in August 2026.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among laptop backpack brands worldwide peaked at 50.5% in August 2026 and was lowest at 15.1% in November 2025.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among laptop backpack brands worldwide peaked at 11.5% in September 2026 and was lowest at 7.1% in July 2026.
- Across the 12 months ending September 2026, Ogio’s estimated Share of Search among laptop backpack brands worldwide peaked at 2.1% in October 2025 and was lowest at 1% in August 2026.
How did search popularity change for laptop backpack brands worldwide in September 2026?
4 changes
In September 2026, Samsonite overtook JanSport to become the leader among laptop backpack brands worldwide, with 62.3% estimated Share of Search.
In September 2026, Osprey gained estimated Share of Search among laptop backpack brands worldwide, from 7.6% to 11.5%.
In September 2026, Ogio gained estimated Share of Search among laptop backpack brands worldwide, from 1% to 1.5%.
In September 2026, JanSport lost estimated Share of Search among laptop backpack brands worldwide, from 50.5% to 24.8%.
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