How popular isOsprey in search?
In September 2026, there were an estimated 871K branded searches for Osprey worldwide which is up 26.8% over the last 12 months. Osprey holds 35.3% estimated Share of Search among laptop Backpack brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which laptop Backpack brands compete with Osprey?
Share of Search by month for Samsonite, Osprey, JanSport. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Osprey | JanSport | Ogio |
|---|---|---|---|---|
| Oct 2025 | 52.4% | 32.1% | 14% | 1.5% |
| Nov 2025 | 60.4% | 26.3% | 12.1% | 1.2% |
| Dec 2025 | 55.8% | 29.4% | 13.5% | 1.4% |
| Jan 2026 | 50.6% | 32.4% | 15.8% | 1.3% |
| Feb 2026 | 49.7% | 31.8% | 17% | 1.5% |
| Mar 2026 | 50% | 32.1% | 16.5% | 1.5% |
| Apr 2026 | 48.1% | 36.1% | 14.3% | 1.4% |
| May 2026 | 47.3% | 35.1% | 16.2% | 1.3% |
| Jun 2026 | 43.6% | 32.3% | 22.8% | 1.2% |
| Jul 2026 | 34.1% | 26.1% | 39% | 0.83% |
| Aug 2026 | 32.8% | 25.8% | 40.6% | 0.8% |
| Sep 2026 | 45.5% | 35.3% | 18.1% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.5% | 1.1M | -17% | +12.7 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 35.3% | 871K | -18.2% | +9.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 18.1% | 447K | -73.3% | -22.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 1.1% | 27.1K | -18.1% | +0.3 points |
45.5%
Moved from 2nd to 1st. 1.1M estimated branded searches, -17% vs prior month. Share +12.7 points.
2.
Osprey35.3%
Moved from 3rd to 2nd. 871K estimated branded searches, -18.2% vs prior month. Share +9.5 points.
3.
JanSport18.1%
Moved from 1st to 3rd. 447K estimated branded searches, -73.3% vs prior month. Share -22.5 points.
4.
Ogio1.1%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.
Compare search popularity between Osprey and its closest rivals
Every comparison with Osprey
24 comparisons
- Osprey vs Platypus
- Osprey vs Samsonite
- Osprey vs The North Face
- Kathmandu vs Osprey
- JanSport vs Osprey
- Herschel vs Osprey
- Nathan vs Osprey
- Bellroy vs Osprey
- Macpac vs Osprey
- CamelBak vs Osprey
- Osprey vs Salomon
- Ortlieb vs Osprey
- Osprey vs Sea to Summit
- Exped vs Osprey
- NOMATIC vs Osprey
- Gregory vs Osprey
- Hydrapak vs Osprey
- Ogio vs Osprey
- Deuter vs Osprey
- Aonijie vs Osprey
- Osprey vs Ultimate Direction
- Osprey vs Source
- NRS vs Osprey
- Osprey vs SealLine
How has branded search demand for Osprey changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Osprey worldwide rose from 687K to 871K.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among laptop Backpack brands worldwide increased from 32.1% to 35.3%.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among laptop Backpack brands worldwide peaked at 36.1% in April 2026 and was lowest at 25.8% in August 2026.
How did search popularity change for laptop Backpack brands worldwide in September 2026?
4 changes
In September 2026, Samsonite overtook JanSport to become the leader among laptop Backpack brands worldwide, with 45.5% estimated Share of Search.
In September 2026, Osprey overtook JanSport to rank 2nd among laptop Backpack brands worldwide, with 35.3% estimated Share of Search.
In September 2026, JanSport lost estimated Share of Search among laptop Backpack brands worldwide, from 40.6% to 18.1%.
Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Osprey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack brands | 2nd of 7 | 14.6% | Show ranking |
| Laptop Backpack brands | 2nd of 4 | 35.3% | Shown above |
| Hydration bladders | 2nd of 6 | 42.5% | Show ranking |
| Tramping pack brands | 1st of 4 | 55.3% | Show ranking |
| Hydration vests | 1st of 6 | 62.5% | Show ranking |
| Waist Belt brands | 1st of 3 | 70.2% | Show ranking |
| Dry bag brands | 1st of 6 | 80.9% | Show ranking |
How is Osprey measured?
Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- osprey
- osprey backpack
- osprey bag
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Is Osprey your brand?
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