How popular isOsprey in search?
In August 2026, there were an estimated 40.5K branded searches for Osprey worldwide which is up 49.4% over the last 11 months. Osprey holds 13% estimated Share of Search among dry bag brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Ortlieb35.3%
Sea to Summit35.3%
Exped15.9%
Osprey13%- NRS0.37%
- SealLine0.23%
Follow Osprey and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dry bag brands compete with Osprey?
Share of Search by month for Ortlieb, Sea to Summit, Exped, Osprey. The figures are in the table below the chart.
View monthly share of search table
| Month | Ortlieb | Sea to Summit | Exped | Osprey | NRS | SealLine |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 29.7% | 19.9% | 13.3% | 0.3% | 0.35% |
| Nov 2025 | 33.2% | 33.2% | 18.2% | 14.9% | 0.25% | 0.26% |
| Dec 2025 | 32.1% | 32.1% | 17.6% | 17.6% | 0.36% | 0.31% |
| Jan 2026 | 28.9% | 35.4% | 19.4% | 15.8% | 0.27% | 0.28% |
| Feb 2026 | 36.4% | 29.8% | 19.9% | 13.3% | 0.26% | 0.29% |
| Mar 2026 | 37.3% | 30.5% | 20.4% | 11.2% | 0.37% | 0.3% |
| Apr 2026 | 38.7% | 31.7% | 17.3% | 11.6% | 0.38% | 0.31% |
| May 2026 | 38.6% | 31.8% | 17.4% | 11.6% | 0.37% | 0.25% |
| Jun 2026 | 34.1% | 34.1% | 18.7% | 12.5% | 0.4% | 0.27% |
| Jul 2026 | 30% | 36.5% | 16.4% | 16.4% | 0.35% | 0.24% |
| Aug 2026 | 35.3% | 35.3% | 15.9% | 13% | 0.37% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.3% | 110K | +21.5% | +5.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.3% | 110K | 0% | -1.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.9% | 49.5K | 0% | -0.6 points | |
| 4, held 4th | 13% | 40.5K | -18.2% | -3.4 points | |
| 5, held 5th | 0.37% | 1.1K | +8.6% | 0 points | |
| 6, held 6th | 0.23% | 720 | 0% | 0 points |
1.Ortlieb
35.3%
Moved from 2nd to 1st. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.
35.3%
Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
Exped15.9%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Osprey13%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
5.NRS
0.37%
Held 5th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.
6.SealLine
0.23%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Osprey and its closest rivals
How has branded search demand for Osprey changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Osprey worldwide rose from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Osprey’s estimated Share of Search among dry bag brands worldwide peaked at 17.6% in December 2025 and was lowest at 11.2% in March 2026.
How did search popularity change for dry bag brands worldwide in August 2026?
5 changes
In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.
In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%.
In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.
In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%.
Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.
Where does Osprey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack brands | 5th of 5 | 1.4% | Show ranking |
| Hydration vests | 3rd of 6 | 11.6% | Show ranking |
| Dry bag brands | 4th of 6 | 13% | Shown above |
| Hydration bladders | 2nd of 6 | 15% | Show ranking |
How is Osprey measured?
Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- osprey bag
Do you work for Osprey? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Osprey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.