Osprey vs Samsonite:Which is searched more?
In September 2026, Samsonite had more branded searches than Osprey among laptop Backpack brands worldwide. Samsonite was estimated to have 1.1M branded searches compared to Osprey’s 871K, and held a 3.4% Share of Search versus Osprey’s 2.7%. These are worldwide searches for English-language branded terms.
Follow Osprey vs Samsonite and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Osprey or Samsonite?
Compare the laptop backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, Osprey. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Coach | Michael Kors | Samsonite | Kate Spade | Osprey | JanSport | Ogio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 5.6% | 8.4% | 3.4% | 3.1% | 2.1% | 0.92% | 0.1% |
| Nov 2025 | 75.9% | 5.8% | 8.6% | 3.5% | 3.9% | 1.5% | 0.7% | 0.07% |
| Dec 2025 | 72.4% | 7.9% | 9.6% | 3.2% | 4.3% | 1.7% | 0.78% | 0.08% |
| Jan 2026 | 74.6% | 7% | 8.6% | 3.4% | 3.1% | 2.2% | 1.1% | 0.08% |
| Feb 2026 | 75.9% | 7% | 7% | 3.5% | 3.1% | 2.2% | 1.2% | 0.1% |
| Mar 2026 | 79.6% | 5.9% | 5.9% | 2.9% | 2.6% | 1.9% | 0.97% | 0.09% |
| Apr 2026 | 76% | 6.9% | 6.9% | 3.4% | 3.1% | 2.6% | 1% | 0.1% |
| May 2026 | 75.1% | 6.8% | 6.8% | 3.6% | 3.7% | 2.7% | 1.2% | 0.1% |
| Jun 2026 | 73.7% | 8.3% | 6.8% | 3.6% | 3% | 2.6% | 1.9% | 0.1% |
| Jul 2026 | 70.2% | 7.8% | 7.8% | 3.9% | 2.8% | 3% | 4.4% | 0.09% |
| Aug 2026 | 69% | 9.3% | 7.6% | 3.7% | 2.8% | 2.9% | 4.6% | 0.09% |
| Sep 2026 | 74.2% | 8.4% | 6.8% | 3.4% | 3% | 2.7% | 1.4% | 0.08% |
How has the Osprey and Samsonite comparison changed over the last 12 months?
3 findings
- Samsonite was ahead of Osprey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among laptop Backpack brands worldwide moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 687K to 871K.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop Backpack brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for laptop Backpack brands worldwide in September 2026?
2 changes
In September 2026, Samsonite rose from 5th to 4th among laptop Backpack brands worldwide.
Estimated monthly branded searches for Osprey worldwide rose 26.8% over 12 measured months, from 687K to 871K in September 2026.
Other head-to-heads among laptop Backpack brands
How each brand is measured
Brandwave collects information about searches that people make online using Osprey’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.