Brandwave

How popular isSamsonite in search?

In August 2026, there were an estimated 1.4M branded searches for Samsonite worldwide which is up 20.7% over the last 11 months. Samsonite holds 68% estimated Share of Search among luggage brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Samsonite68%
  2. Away11.5%
  3. Travelpro11.3%
  4. Monos5.6%
  5. July3.6%
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Which luggage brands compete with Samsonite?

Samsonite against luggage brands worldwide, by month

Share of Search by month for Samsonite, Away, Travelpro, Monos, July. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteAwayTravelproMonosJuly
Oct 202565.1%13%11.6%6.8%3.4%
Nov 202562.5%15.7%11.2%7.3%3.3%
Dec 202561.9%15.2%12.4%7.2%3.3%
Jan 202665.6%11%12.7%7.8%2.9%
Feb 202663.6%12.1%10.7%8.1%5.5%
Mar 202661.5%14.3%12.6%7.9%3.8%
Apr 202662.9%15%11.5%7.3%3.3%
May 202660.9%16.4%11.9%7.1%3.7%
Jun 202662.3%14.3%13.3%6.2%3.8%
Jul 202666.3%13.2%11.6%5.3%3.5%
Aug 202668%11.5%11.3%5.6%3.6%
Sep 2026—————

  1. 1.Samsonite

    68%

    held 1st · 1.4M estimated branded searches · 0% vs prior month · +1.7 points

  2. 2.Away

    11.5%

    held 2nd · 229K estimated branded searches · -15.3% vs prior month · -1.7 points

  3. 3.Travelpro

    11.3%

    held 3rd · 225K estimated branded searches · -5.6% vs prior month · -0.4 points

  4. 4.Monos

    5.6%

    held 4th · 112K estimated branded searches · +3% vs prior month · +0.3 points

  5. 5.July

    3.6%

    held 5th · 72.3K estimated branded searches · -0.08% vs prior month · +0.1 points

Compare search popularity between Samsonite and its closest rivals

How has branded search demand for Samsonite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsonite worldwide rose from 1.1M to 1.4M.
  • Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide increased from 65.1% to 68%.
  • Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide peaked at 68% in August 2026 and was lowest at 60.9% in May 2026.

How did search popularity change for luggage brands worldwide in August 2026?

  1. In August 2026, Samsonite gained estimated Share of Search among luggage brands worldwide, from 66.3% to 68%.

  2. In August 2026, Away lost estimated Share of Search among luggage brands worldwide, from 13.2% to 11.5%.

  3. Estimated monthly branded searches for July worldwide rose 22.2% over 11 measured months, from 59.1K to 72.3K in August 2026.

  4. Estimated monthly branded searches for Travelpro worldwide rose 12.2% over 11 measured months, from 201K to 225K in August 2026.

How is Samsonite measured?

Brandwave collects information about searches that people make online using Samsonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • samsonite
  • samsonite carry on
  • samsonite com
  • samsonite lite box
  • samsonite luggage
  • samsonite proxis
  • samsonite suitcase

Do you work for Samsonite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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