Away vs Samsonite:Which is more popular by branded search?
In August 2026, Samsonite had more branded searches than Away among luggage brands worldwide. Samsonite was estimated to have 1.4M branded searches compared to Away’s 229K, and held a 68% Share of Search versus Away’s 11.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Away or Samsonite?
Compare brands that offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, Away. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Away | Travelpro | Monos | July |
|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 13% | 11.6% | 6.8% | 3.4% |
| Nov 2025 | 62.5% | 15.7% | 11.2% | 7.3% | 3.3% |
| Dec 2025 | 61.9% | 15.2% | 12.4% | 7.2% | 3.3% |
| Jan 2026 | 65.6% | 11% | 12.7% | 7.8% | 2.9% |
| Feb 2026 | 63.6% | 12.1% | 10.7% | 8.1% | 5.5% |
| Mar 2026 | 61.5% | 14.3% | 12.6% | 7.9% | 3.8% |
| Apr 2026 | 62.9% | 15% | 11.5% | 7.3% | 3.3% |
| May 2026 | 60.9% | 16.4% | 11.9% | 7.1% | 3.7% |
| Jun 2026 | 62.3% | 14.3% | 13.3% | 6.2% | 3.8% |
| Jul 2026 | 66.3% | 13.2% | 11.6% | 5.3% | 3.5% |
| Aug 2026 | 68% | 11.5% | 11.3% | 5.6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Away and Samsonite comparison changed over the last 12 months?
3 findings
- Samsonite was ahead of Away in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide moved from 13% to 11.5%, and its estimated monthly branded searches moved from 225K to 229K.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide moved from 65.1% to 68%, and its estimated monthly branded searches moved from 1.1M to 1.4M.
How did search popularity change for luggage brands worldwide in August 2026?
2 changes
In August 2026, Samsonite gained estimated Share of Search among luggage brands worldwide, from 66.3% to 68%.
In August 2026, Away lost estimated Share of Search among luggage brands worldwide, from 13.2% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Away’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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