How popular isAway in search?
In August 2026, there were an estimated 229K branded searches for Away worldwide which held steady over the last 11 months. Away holds 11.5% estimated Share of Search among luggage brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which luggage brands compete with Away?
Share of Search by month for Samsonite, Away, Travelpro, Monos, July. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Away | Travelpro | Monos | July |
|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 13% | 11.6% | 6.8% | 3.4% |
| Nov 2025 | 62.5% | 15.7% | 11.2% | 7.3% | 3.3% |
| Dec 2025 | 61.9% | 15.2% | 12.4% | 7.2% | 3.3% |
| Jan 2026 | 65.6% | 11% | 12.7% | 7.8% | 2.9% |
| Feb 2026 | 63.6% | 12.1% | 10.7% | 8.1% | 5.5% |
| Mar 2026 | 61.5% | 14.3% | 12.6% | 7.9% | 3.8% |
| Apr 2026 | 62.9% | 15% | 11.5% | 7.3% | 3.3% |
| May 2026 | 60.9% | 16.4% | 11.9% | 7.1% | 3.7% |
| Jun 2026 | 62.3% | 14.3% | 13.3% | 6.2% | 3.8% |
| Jul 2026 | 66.3% | 13.2% | 11.6% | 5.3% | 3.5% |
| Aug 2026 | 68% | 11.5% | 11.3% | 5.6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68% | 1.4M | 0% | +1.7 points | |
| 2, held 2nd | 11.5% | 229K | -15.3% | -1.7 points | |
| 3, held 3rd | 11.3% | 225K | -5.6% | -0.4 points | |
| 4, held 4th | 5.6% | 112K | +3% | +0.3 points | |
| 5, held 5th | 3.6% | 72.3K | -0.08% | +0.1 points |
68%
held 1st · 1.4M estimated branded searches · 0% vs prior month · +1.7 points
2.
Away11.5%
held 2nd · 229K estimated branded searches · -15.3% vs prior month · -1.7 points
11.3%
held 3rd · 225K estimated branded searches · -5.6% vs prior month · -0.4 points
4.
Monos5.6%
held 4th · 112K estimated branded searches · +3% vs prior month · +0.3 points
5.
July3.6%
held 5th · 72.3K estimated branded searches · -0.08% vs prior month · +0.1 points
Compare search popularity between Away and its closest rivals
How has branded search demand for Away changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Away worldwide held steady, from 225K to 229K.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide decreased from 13% to 11.5%.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide peaked at 16.4% in May 2026 and was lowest at 11% in January 2026.
How did search popularity change for luggage brands worldwide in August 2026?
4 changes
In August 2026, Samsonite gained estimated Share of Search among luggage brands worldwide, from 66.3% to 68%.
In August 2026, Away lost estimated Share of Search among luggage brands worldwide, from 13.2% to 11.5%.
Estimated monthly branded searches for July worldwide rose 22.2% over 11 measured months, from 59.1K to 72.3K in August 2026.
Estimated monthly branded searches for Travelpro worldwide rose 12.2% over 11 measured months, from 201K to 225K in August 2026.
How is Away measured?
Brandwave collects information about searches that people make online using Away’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- away bigger carry on
- away carry on
- away luggage
- away suitcase
- awaytravel com
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Is Away your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.