Away vs Tumi:Which is searched more?
In September 2026, Tumi had more branded searches than Away among luggage brands worldwide. Tumi was estimated to have 740K branded searches compared to Away’s 216K, and held a 30.9% Share of Search versus Away’s 9%. These are worldwide searches for English-language branded terms.
Follow Away vs Tumi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Away or Tumi?
Compare brands that offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tumi, Away. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | Tumi | Away | Travelpro | Monos | July |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 30.4% | 9.2% | 6.3% | 4.9% | 2.5% |
| Nov 2025 | 47.6% | 26.2% | 11.8% | 6.4% | 5.6% | 2.5% |
| Dec 2025 | 45.1% | 29.9% | 10.8% | 6.5% | 5.3% | 2.4% |
| Jan 2026 | 49.3% | 27.8% | 8.1% | 6.7% | 5.8% | 2.2% |
| Feb 2026 | 46.2% | 29.7% | 8.6% | 5.7% | 5.9% | 4% |
| Mar 2026 | 45% | 29.4% | 10.2% | 6.8% | 5.8% | 2.8% |
| Apr 2026 | 45.6% | 29.7% | 10.6% | 6.3% | 5.3% | 2.4% |
| May 2026 | 45.2% | 28.5% | 11.9% | 6.5% | 5.2% | 2.8% |
| Jun 2026 | 46.4% | 28.7% | 10.4% | 7% | 4.6% | 2.8% |
| Jul 2026 | 50.1% | 27.4% | 9.8% | 6.1% | 4% | 2.7% |
| Aug 2026 | 50.6% | 28% | 8.4% | 6.1% | 4.2% | 2.7% |
| Sep 2026 | 46.9% | 30.9% | 9% | 6.3% | 4.3% | 2.6% |
How has the Away and Tumi comparison changed over the last 12 months?
3 findings
- Tumi was ahead of Away in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Away’s estimated Share of Search among luggage brands worldwide moved from 9.2% to 9%, and its estimated monthly branded searches moved from 220K to 216K.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among luggage brands worldwide moved from 30.4% to 30.9%, and its estimated monthly branded searches moved from 731K to 740K.
How did search popularity change for luggage brands worldwide in September 2026?
2 changes
In September 2026, Tumi gained estimated Share of Search among luggage brands worldwide, from 28% to 30.9%.
In September 2026, Away gained estimated Share of Search among luggage brands worldwide, from 8.4% to 9%.
Other head-to-heads among luggage brands
How each brand is measured
Brandwave collects information about searches that people make online using Away’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.