Brandwave

How popular isTumi in search?

In August 2026, there were an estimated 550K branded searches for Tumi worldwide which held steady over the last 11 months. Tumi holds 50.7% estimated Share of Search among travel wallet brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tumi50.7%
  2. Bellroy25.3%
  3. Secrid18.5%
  4. Pacsafe5.6%
  5. Travelambo<0.01%
  6. Zopp—
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Which travel wallet brands compete with Tumi?

Tumi against travel wallet brands worldwide, by month

Share of Search by month for Tumi, Bellroy, Secrid, Pacsafe. The figures are in the table below the chart.

View monthly share of search table
MonthTumiBellroySecridPacsafeTravelamboZopp
Oct 202553.3%21.3%19.5%5.9%<0.01%—
Nov 202549.1%19.7%26.8%4.4%<0.01%—
Dec 202551.6%20.7%23.1%4.6%<0.01%—
Jan 202651.1%20.4%22.8%5.6%<0.01%—
Feb 202657.3%19.2%17.2%6.3%<0.01%—
Mar 202653.1%21.7%19.4%5.8%<0.01%—
Apr 202653.1%21.7%19.4%5.8%<0.01%—
May 202655%22.4%16.5%6.1%<0.01%—
Jun 202650.9%20.7%22.8%5.6%<0.01%—
Jul 202654.7%22.8%16.4%6%<0.01%—
Aug 202650.7%25.3%18.5%5.6%<0.01%—
Sep 2026——————

  1. 1.Tumi

    50.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Bellroy

    25.3%

    Held 2nd. 274K estimated branded searches, +19.7% vs prior month. Share +2.5 points.

  3. 3.Secrid

    18.5%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.

  4. 4.Pacsafe

    5.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Travelambo

    <0.01%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  6. —.Zopp

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Tumi and its closest rivals

How has branded search demand for Tumi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tumi worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide decreased from 53.3% to 50.7%.
  • Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide peaked at 57.3% in February 2026 and was lowest at 49.1% in November 2025.

How did search popularity change for travel wallet brands worldwide in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.

  2. In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.

  3. In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%.

  4. Estimated monthly branded searches for Travelambo worldwide rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Tumi measured?

Brandwave collects information about searches that people make online using Tumi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tumi

Do you work for Tumi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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