Brandwave

MOSISO vs Tumi:Which is more popular?

In September 2026, Tumi had more branded searches than MOSISO among laptop case brands worldwide. Tumi had about 690,000 branded searches, while MOSISO had 4,920. Tumi made up 45.9% of all laptop case brand searches we track, and MOSISO accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about laptop case brands, MOSISO appeared in two of the five answers and Tumi in none.

Among laptop case brands worldwide in September 2026

Who do people search for more?

Tumi, about 140 searches for every 1 for MOSISO

Tumi 690K searchesMOSISO 4.9K searches

Who does AI mention more?

MOSISO, mentioned in 2 of 5 answers, Tumi in 0

MOSISO in 2 of 5Tumi in 0 of 5

Who does AI recommend more?

MOSISO, the only one of the two named

MOSISO first in 2Tumi never named

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Top laptop case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MOSISO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tumi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tomtoc1st
  2. Thule2nd
  3. Bellroy3rd
  4. Incase3rd
  5. Pelican5th
  6. MOSISO6th
  7. Tumi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • tomtoc4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelican2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Incase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MOSISO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop case brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is MOSISO or Tumi more popular in search?

This chart shows how often people search Google for MOSISO and Tumi by name. Each line represents a brand's share of searches for all seven laptop case brands we track, month by month, from English-language searches worldwide.

MOSISO and Tumi among laptop case brands worldwide, by month

Share of searches by month for Tumi, MOSISO. The figures are in the table below the chart.

View monthly share of searches table
MonthTumiThuleBellroyPelicanIncasetomtocMOSISO
Oct 202545.5%20.1%13.4%9.1%7.3%4.3%0.29%
Nov 202547.4%21%14%7.8%5.2%4.4%0.25%
Dec 202547.7%21.1%14.1%7.9%5.2%3.7%0.29%
Jan 202641.8%27.6%12.3%8.4%5.6%4%0.32%
Feb 202646.6%21.1%11.6%9.6%6.3%4.5%0.32%
Mar 202642.4%23.5%12.8%8.8%7%5%0.49%
Apr 202643.5%24.1%13.1%9%5.9%4.2%0.26%
May 202641.4%27.4%12.2%8.3%5.5%4.8%0.34%
Jun 202642.9%23.8%13%8.8%5.8%5.4%0.26%
Jul 202641.4%27.4%12.2%8.3%5.5%4.9%0.25%
Aug 202642.7%22.8%15.2%8.5%5.6%5%0.31%
Sep 202645.9%20%13.4%9.1%6%5.3%0.33%

How has the MOSISO and Tumi comparison changed over the last 12 months?

3 findings
  • Tumi was ahead of MOSISO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MOSISO’s share of searches among laptop case brands worldwide moved from 0.29% to 0.33%, and its estimated monthly branded searches moved from 4.3K to 4.9K.
  • Across the 12 months ending September 2026, Tumi’s share of searches among laptop case brands worldwide moved from 45.5% to 45.9%, and its estimated monthly branded searches moved from 681K to 690K.

How did search popularity change for laptop case brands worldwide in September 2026?

2 changes
  1. In September 2026, Tumi gained share of searches among laptop case brands worldwide, from 42.7% to 45.9%.

  2. Estimated monthly branded searches for MOSISO worldwide rose 13.4% over 12 measured months, from 4.3K to 4.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using MOSISO’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MOSISO

3 branded search terms

  • mosiso
  • mosiso laptop sleeve
  • mosiso sleeve

Tumi

3 branded search terms

  • tumi
  • tumi backpack
  • tumi bags

How the Brand Demand Index is measured

Other head-to-heads among laptop case brands

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