Laptop case brands:Which are searched most?
In September 2026, Tumi was the most searched among laptop case brands worldwide, with an estimated 740K branded searches and 60.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the laptop case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tumi, Thule, Pelican. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Thule | Pelican |
|---|---|---|---|
| Oct 2025 | 61.2% | 25.2% | 13.5% |
| Nov 2025 | 62.9% | 25.5% | 11.6% |
| Dec 2025 | 63.1% | 25.6% | 11.2% |
| Jan 2026 | 55% | 33.4% | 11.6% |
| Feb 2026 | 60.9% | 25.7% | 13.4% |
| Mar 2026 | 57.5% | 29.2% | 13.3% |
| Apr 2026 | 57.2% | 29.1% | 13.7% |
| May 2026 | 54% | 32.8% | 13.2% |
| Jun 2026 | 56.4% | 28.6% | 14.9% |
| Jul 2026 | 53.6% | 32.5% | 13.9% |
| Aug 2026 | 57.7% | 28.3% | 14% |
| Sep 2026 | 60.9% | 24.8% | 14.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 740K | -1.5% | +3.2 points | |
| 2, held 2nd | 24.8% | 301K | -18.2% | -3.5 points | |
| 3, held 3rd | 14.3% | 173K | -4.6% | +0.3 points |
Compare search popularity between leading brands
Which brand is most popular in search among laptop case brands worldwide?
3 brands
In September 2026, Tumi was the most searched among laptop case brands worldwide, with an estimated 740K branded searches and 60.9% estimated Share of Search within this set. Thule is in 2nd place, 36.1 percentage points behind at 24.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Tumi | 61.2% → 60.9% | 63.1%Dec 2025 | 53.6%Jul 2026 | 1st |
 Thule | 25.2% → 24.8% | 33.4%Jan 2026 | 24.8%Sep 2026 | 2nd |
 Pelican | 13.5% → 14.3% | 14.9%Jun 2026 | 11.2%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Pelican’s estimated Share of Search among laptop case brands worldwide increased from 13.5% to 14.3%.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among laptop case brands worldwide peaked at 63.1% in December 2025 and was lowest at 53.6% in July 2026.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among laptop case brands worldwide peaked at 33.4% in January 2026 and was lowest at 24.8% in September 2026.
- Across the 12 months ending September 2026, Pelican’s estimated Share of Search among laptop case brands worldwide peaked at 14.9% in June 2026 and was lowest at 11.2% in December 2025.
- Across the 12 months ending September 2026, Tumi and Thule held steady: their estimated Share of Search among laptop case brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
In September 2026, Tumi gained estimated Share of Search among laptop case brands worldwide, from 57.7% to 60.9%.
In September 2026, Thule lost estimated Share of Search among laptop case brands worldwide, from 28.3% to 24.8%.
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