Brandwave

Bellroy vs MOSISO:Which is more popular by branded search?

In August 2026, Bellroy had more branded searches than MOSISO among laptop sleeve brands worldwide. Bellroy was estimated to have 274K branded searches compared to MOSISO’s 40, and held a 70.4% Share of Search versus MOSISO’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among laptop sleeve brands worldwide in August 2026Which is more popular in search, Bellroy or MOSISO?
Bellroy70.4%274K searches
vs
MOSISO0.01%40 searches

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Which is more popular in search, Bellroy or MOSISO?

Compare the laptop sleeve brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bellroy and MOSISO among laptop sleeve brands worldwide, by month

Share of Search by month for Bellroy, MOSISO. The figures are in the table below the chart.

View monthly share of search table
MonthBellroytomtocHerschelCase LogicInateckMOSISO
Oct 202571.3%19.6%8.8%0.16%0.02%0.08%
Nov 202571.4%19.6%8.8%0.13%0.01%0.07%
Dec 202574%16.6%9.1%0.13%0.02%0.07%
Jan 202671.3%19.6%8.8%0.16%0.02%0.1%
Feb 202668.8%22.6%8.3%0.15%0.02%0.1%
Mar 202668.8%22.7%8.3%0.12%0.02%0.1%
Apr 202672.9%19.7%7.2%0.16%0.03%<0.01%
May 202668.8%22.7%8.3%0.18%0.03%<0.01%
Jun 202667.5%22.3%10%0.14%0.03%0.01%
Jul 202668%22%9.8%0.18%0.03%0.01%
Aug 202670.4%19%10.4%0.15%0.02%0.01%
Sep 2026——————

How has the Bellroy and MOSISO comparison changed over the last 12 months?

  • Bellroy was ahead of MOSISO in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide moved from 71.3% to 70.4%, and its estimated monthly branded searches moved from 220K to 274K.
  • Across the 11 months ending August 2026, MOSISO’s estimated Share of Search among laptop sleeve brands worldwide moved from 0.08% to 0.01%, and its estimated monthly branded searches moved from 260 to 40.

How did search popularity change for laptop sleeve brands worldwide in August 2026?

  1. In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%.

  2. Estimated monthly branded searches for MOSISO worldwide fell 84.6% over 11 measured months, from 260 to 40 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and MOSISO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellroy

5 branded search terms

  • bellroy
  • bellroy backpack
  • bellroy com
  • bellroy travel backpack
  • travel backpack bellroy

MOSISO

1 branded search term

  • mosiso sleeve

How the Brand Demand Index is measured

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