Thule vs Tumi:Which is searched more?
In September 2026, Tumi had more branded searches than Thule among laptop case brands worldwide. Tumi was estimated to have 690K branded searches compared to Thule’s 301K, and held a 61.2% Share of Search versus Thule’s 26.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thule or Tumi?
Compare the laptop case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tumi, Thule. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Thule | Pelican |
|---|---|---|---|
| Oct 2025 | 60.9% | 26.9% | 12.2% |
| Nov 2025 | 62.2% | 27.5% | 10.2% |
| Dec 2025 | 62.2% | 27.5% | 10.2% |
| Jan 2026 | 53.7% | 35.5% | 10.8% |
| Feb 2026 | 60.3% | 27.3% | 12.4% |
| Mar 2026 | 56.8% | 31.5% | 11.7% |
| Apr 2026 | 56.8% | 31.5% | 11.7% |
| May 2026 | 53.7% | 35.5% | 10.8% |
| Jun 2026 | 56.8% | 31.5% | 11.7% |
| Jul 2026 | 53.7% | 35.5% | 10.8% |
| Aug 2026 | 57.7% | 30.8% | 11.5% |
| Sep 2026 | 61.2% | 26.7% | 12.1% |
How has the Thule and Tumi comparison changed over the last 12 months?
3 findings
- Tumi was ahead of Thule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among laptop case brands worldwide moved from 26.9% to 26.7%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among laptop case brands worldwide moved from 60.9% to 61.2%, and its estimated monthly branded searches moved from 681K to 690K.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
In September 2026, Tumi gained estimated Share of Search among laptop case brands worldwide, from 57.7% to 61.2%.
In September 2026, Thule lost estimated Share of Search among laptop case brands worldwide, from 30.8% to 26.7%.
Other head-to-heads among laptop case brands
How each brand is measured
Brandwave collects information about searches that people make online using Thule’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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