Laptop bag brands:Which are most popular?

Name: Laptop bag brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Samsonite was the most searched laptop bag brand worldwide, accounting for 32.6% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Samsonite and Bellroy were mentioned most often, in two of the five answers. Samsonite and Bellroy tied as the most recommended.

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Top laptop bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsonite and Bellroy were mentioned most often, in two of the five answers. Samsonite and Bellroy tied as the most recommended. Targus was third. Thule, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samsonite	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bellroy	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Targus	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Tumi	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Herschel	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Dagne Dover	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Thule	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Samsonite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bellroy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Targus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tumi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dagne Dover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thule0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop bag brands

5 answers

Asked ChatGPT
“Which laptop bag should I buy?”
Asked ChatGPT
“What are the best laptop bag brands?”
1. 1Bellroy
2. 2Tumi
3. 3Samsonite
4. 4Herschel
Asked ChatGPT
“What's the best laptop bag for work and travel?”
Searched Google, AI Overview
“laptop bag”
1. 1Targus
2. 2Dagne Dover
Searched Google, AI Overview
“best laptop bag”
1. 1Samsonite
2. 2Bellroy

Not named in any answer:

Thule

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Which laptop bag brands do people search for most?

This chart shows how often people search Google for each laptop bag brand by name. Each line represents a brand's share of searches for all seven laptop bag brands we track, month by month, from English-language searches worldwide.

Share of searches among laptop bag brands worldwide, by month

Month	Samsonite	Targus	Tumi	Thule	Herschel	Bellroy	Dagne Dover
Oct 2025	32.6%	26.6%	26.6%	6.4%	4.2%	2.9%	0.7%
Nov 2025	32.3%	26.4%	26.4%	6.3%	4.1%	3.5%	1%
Dec 2025	31.5%	21.1%	31.5%	6.2%	5.1%	2.8%	1.9%
Jan 2026	27.6%	33.8%	27.6%	5.5%	2.9%	2%	0.59%
Feb 2026	40.4%	22%	26.9%	5.3%	2.9%	1.8%	0.58%
Mar 2026	39.5%	21.6%	26.4%	6.3%	3.5%	2.2%	0.57%
Apr 2026	19.6%	16%	35.9%	4.7%	2.6%	1.6%	19.6%
May 2026	23.5%	19.2%	19.2%	4.6%	2.5%	2.1%	28.8%
Jun 2026	34.5%	23.1%	28.2%	6.8%	3.7%	3%	0.61%
Jul 2026	32.5%	26.6%	26.6%	6.4%	4.2%	2.9%	0.86%
Aug 2026	32%	26.2%	26.2%	6.3%	5.2%	3.5%	0.69%
Sep 2026	32.6%	26.6%	26.6%	6.4%	4.2%	2.9%	0.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Samsonite	32.6%	14.8K	0%	+0.6 points
2, held 2nd	Targus	26.6%	12.1K	0%	+0.5 points
3, held 3rd	Tumi	26.6%	12.1K	0%	+0.5 points
4, held 4th	Thule	6.4%	2.9K	0%	+0.1 points
5, held 5th	Herschel	4.2%	1.9K	-20.8%	-1 points
6, held 6th	Bellroy	2.9%	1.3K	-18.8%	-0.6 points
7, held 7th	Dagne Dover	0.7%	320	0%	0 points

1.Samsonite
32.6%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.Targus
26.6%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.Tumi
26.6%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.Thule
6.4%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Herschel
4.2%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1 points.
6.Bellroy
2.9%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.
7.Dagne Dover
0.7%
Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Samsonite, Tumi and 4 other brands sell other things too, so only their searches that name this product count here, like “samsonite laptop bag”.

Which brand is most popular in search among laptop bag brands worldwide?

7 brands

In September 2026, Samsonite was the most searched among laptop bag brands worldwide, with an estimated 14.8K branded searches, 32.6% of all searches for the seven we track. Targus is in 2nd place, 5.9 percentage points behind at 26.6%.

Global laptop bag brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Samsonite	32.6%	40.4%Feb 2026	19.6%Apr 2026	1st
Targus	26.6%	33.8%Jan 2026	16%Apr 2026	2nd
Tumi	26.6%	35.9%Apr 2026	19.2%May 2026	3rd
Thule	6.4%	6.8%Jun 2026	4.6%May 2026	4th
Herschel	4.2%	5.2%Aug 2026	2.5%May 2026	5th
Bellroy	2.9%	3.5%Nov 2025	1.6%Apr 2026	6th
Dagne Dover	0.7%	28.8%May 2026	0.57%Mar 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Samsonite’s share of searches among laptop bag brands worldwide peaked at 40.4% in February 2026 and was lowest at 19.6% in April 2026.
Across the 12 months ending September 2026, Targus’ share of searches among laptop bag brands worldwide peaked at 33.8% in January 2026 and was lowest at 16% in April 2026.
Across the 12 months ending September 2026, Tumi’s share of searches among laptop bag brands worldwide peaked at 35.9% in April 2026 and was lowest at 19.2% in May 2026.
Across the 12 months ending September 2026, Thule’s share of searches among laptop bag brands worldwide peaked at 6.8% in June 2026 and was lowest at 4.6% in May 2026.
Across the 12 months ending September 2026, Herschel’s share of searches among laptop bag brands worldwide peaked at 5.2% in August 2026 and was lowest at 2.5% in May 2026.
Across the 12 months ending September 2026, Bellroy’s share of searches among laptop bag brands worldwide peaked at 3.5% in November 2025 and was lowest at 1.6% in April 2026.
Across the 12 months ending September 2026, Dagne Dover’s share of searches among laptop bag brands worldwide peaked at 28.8% in May 2026 and was lowest at 0.57% in March 2026.
Across the 12 months ending September 2026, Samsonite, Targus, Tumi, Thule, Herschel, Bellroy and Dagne Dover held steady: their share of searches among laptop bag brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for laptop bag brands worldwide in September 2026?

3 changes

In September 2026, Samsonite gained share of searches among laptop bag brands worldwide, from 32% to 32.6%.
In September 2026, Herschel lost share of searches among laptop bag brands worldwide, from 5.2% to 4.2%.
In September 2026, Bellroy lost share of searches among laptop bag brands worldwide, from 3.5% to 2.9%.

How are branded searches counted for laptop bag brands?

7 search terms

Each brand's share of searches among laptop bag brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.