Brandwave

Dagne Dover vs Tumi:Which is more popular?

In September 2026, Tumi had more branded searches than Dagne Dover among laptop bag brands worldwide. Tumi had about 12,100 branded searches, while Dagne Dover had 320. Tumi made up 26.6% of all laptop bag brand searches we track, and Dagne Dover accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about laptop bag brands, Dagne Dover and Tumi each appeared in one of the five answers. Dagne Dover and Tumi were each mentioned first in one of the two answers that named either.

Among laptop bag brands worldwide in September 2026

Who do people search for more?

Tumi, about 38 searches for every 1 for Dagne Dover

Tumi 12.1K searchesDagne Dover 320 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Dagne Dover in 1 of 5Tumi in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Dagne Dover first in 1Tumi first in 1

Follow Dagne Dover vs Tumi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top laptop bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dagne Dover was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tumi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dagne Dover and Tumi were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsonite1st
  2. Bellroy1st
  3. Targus3rd
  4. Tumi4th
  5. Dagne Dover5th
  6. Herschel6th
  7. Thule–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsonite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bellroy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Targus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tumi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herschel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thule0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop bag brands

5 answers

  • Asked ChatGPT

    “Which laptop bag should I buy?”

    1. Asked ChatGPT

      “What are the best laptop bag brands?”

      1. 1Bellroy
      2. 2Tumi
      3. 3Samsonite
      4. 4Herschel

    2. Asked ChatGPT

      “What's the best laptop bag for work and travel?”

      1. Searched Google, AI Overview

        “laptop bag”

        1. 1Targus
        2. 2Dagne Dover

      2. Searched Google, AI Overview

        “best laptop bag”

        1. 1Samsonite
        2. 2Bellroy

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

      Is Dagne Dover or Tumi more popular in search?

      This chart shows how often people search Google for Dagne Dover and Tumi by name. Each line represents a brand's share of searches for all seven laptop bag brands we track, month by month, from English-language searches worldwide.

      Dagne Dover and Tumi among laptop bag brands worldwide, by month

      Share of searches by month for Tumi, Dagne Dover. The figures are in the table below the chart.

      View monthly share of searches table
      MonthSamsoniteTargusTumiThuleHerschelBellroyDagne Dover
      Oct 202532.6%26.6%26.6%6.4%4.2%2.9%0.7%
      Nov 202532.3%26.4%26.4%6.3%4.1%3.5%1%
      Dec 202531.5%21.1%31.5%6.2%5.1%2.8%1.9%
      Jan 202627.6%33.8%27.6%5.5%2.9%2%0.59%
      Feb 202640.4%22%26.9%5.3%2.9%1.8%0.58%
      Mar 202639.5%21.6%26.4%6.3%3.5%2.2%0.57%
      Apr 202619.6%16%35.9%4.7%2.6%1.6%19.6%
      May 202623.5%19.2%19.2%4.6%2.5%2.1%28.8%
      Jun 202634.5%23.1%28.2%6.8%3.7%3%0.61%
      Jul 202632.5%26.6%26.6%6.4%4.2%2.9%0.86%
      Aug 202632%26.2%26.2%6.3%5.2%3.5%0.69%
      Sep 202632.6%26.6%26.6%6.4%4.2%2.9%0.7%

      Tumi and Dagne Dover sell other things too, so only their searches that name this product count here, like “tumi laptop bag”.

      How has the Dagne Dover and Tumi comparison changed over the last 12 months?

      3 findings
      • The lead changed hands 2 times in the 12 months ending September 2026: Dagne Dover took it in May 2026, Tumi took it in June 2026.
      • Across the 12 months ending September 2026, Dagne Dover’s share of searches among laptop bag brands worldwide held steady at 0.7%, and its estimated monthly branded searches held steady at 320.
      • Across the 12 months ending September 2026, Tumi’s share of searches among laptop bag brands worldwide held steady at 26.6%, and its estimated monthly branded searches held steady at 12.1K.

      How did search popularity change for laptop bag brands worldwide in September 2026?

      0 changes

      Neither Dagne Dover nor Tumi moved beyond provider rounding among laptop bag brands in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Dagne Dover’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Dagne Dover

      1 branded search term

      • dagne dover laptop bag

      Tumi

      1 branded search term

      • tumi laptop bag

      How the Brand Demand Index is measured

      Other head-to-heads among laptop bag brands

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free