Travel wallet brands:Which brands are most popular in search?
In August 2026, Tumi was the most searched among travel wallet brands worldwide, with an estimated 550K branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the travel wallet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tumi, Bellroy, Secrid, Pacsafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Bellroy | Secrid | Pacsafe | Travelambo | Zopp |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 21.3% | 19.5% | 5.9% | <0.01% | — |
| Nov 2025 | 49.1% | 19.7% | 26.8% | 4.4% | <0.01% | — |
| Dec 2025 | 51.6% | 20.7% | 23.1% | 4.6% | <0.01% | — |
| Jan 2026 | 51.1% | 20.4% | 22.8% | 5.6% | <0.01% | — |
| Feb 2026 | 57.3% | 19.2% | 17.2% | 6.3% | <0.01% | — |
| Mar 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| Apr 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| May 2026 | 55% | 22.4% | 16.5% | 6.1% | <0.01% | — |
| Jun 2026 | 50.9% | 20.7% | 22.8% | 5.6% | <0.01% | — |
| Jul 2026 | 54.7% | 22.8% | 16.4% | 6% | <0.01% | — |
| Aug 2026 | 50.7% | 25.3% | 18.5% | 5.6% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 550K | 0% | -4.1 points | |
| 2, held 2nd | 25.3% | 274K | +19.7% | +2.5 points | |
| 3, held 3rd | 18.5% | 201K | +21.8% | +2.1 points | |
| 4, held 4th | 5.6% | 60.5K | 0% | -0.5 points | |
| 5, held 5th | <0.01% | 20 | +100% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Tumi50.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -4.1 points.
2.
Bellroy25.3%
Held 2nd. 274K estimated branded searches, +19.7% vs prior month. Share +2.5 points.
3.Secrid
18.5%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.
4.Pacsafe
5.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
<0.01%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
—.Zopp
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among travel wallet brands worldwide?
5 brands
In August 2026, Tumi was the most searched among travel wallet brands worldwide, with an estimated 550K branded searches and 50.7% estimated Share of Search within this set. Bellroy is in 2nd place, 25.4 percentage points behind at 25.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tumi | 53.3% → 50.7% | 57.3%Feb 2026 | 49.1%Nov 2025 | 1st |
| Bellroy | 21.3% → 25.3% | 25.3%Aug 2026 | 19.2%Feb 2026 | 2nd |
| Secrid | 19.5% → 18.5% | 26.8%Nov 2025 | 16.4%Jul 2026 | 3rd |
| Pacsafe | 5.9% → 5.6% | 6.3%Feb 2026 | 4.4%Nov 2025 | 4th |
| Travelambo | <0.01% | <0.01%Jun 2026 | <0.01%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide decreased from 53.3% to 50.7%.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide increased from 21.3% to 25.3%.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide decreased from 19.5% to 18.5%.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide peaked at 57.3% in February 2026 and was lowest at 49.1% in November 2025.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide peaked at 25.3% in August 2026 and was lowest at 19.2% in February 2026.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide peaked at 26.8% in November 2025 and was lowest at 16.4% in July 2026.
- Across the 11 months ending August 2026, Pacsafe’s estimated Share of Search among travel wallet brands worldwide peaked at 6.3% in February 2026 and was lowest at 4.4% in November 2025.
- Across the 11 months ending August 2026, Pacsafe, Travelambo and Zopp held steady: their estimated Share of Search among travel wallet brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for travel wallet brands worldwide in August 2026?
4 changes
In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.
In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.
In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%.
Estimated monthly branded searches for Travelambo worldwide rose 100% over 11 measured months, from 10 to 20 in August 2026.
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