How popular isBellroy in search?
In August 2026, there were an estimated 274K branded searches for Bellroy worldwide which is up 24.6% over the last 11 months. Bellroy holds 25.3% estimated Share of Search among travel wallet brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tumi50.7%
Bellroy25.3%
Secrid18.5%
Pacsafe5.6%- Travelambo<0.01%
Zopp—
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Which travel wallet brands compete with Bellroy?
Share of Search by month for Tumi, Bellroy, Secrid, Pacsafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Bellroy | Secrid | Pacsafe | Travelambo | Zopp |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 21.3% | 19.5% | 5.9% | <0.01% | — |
| Nov 2025 | 49.1% | 19.7% | 26.8% | 4.4% | <0.01% | — |
| Dec 2025 | 51.6% | 20.7% | 23.1% | 4.6% | <0.01% | — |
| Jan 2026 | 51.1% | 20.4% | 22.8% | 5.6% | <0.01% | — |
| Feb 2026 | 57.3% | 19.2% | 17.2% | 6.3% | <0.01% | — |
| Mar 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| Apr 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| May 2026 | 55% | 22.4% | 16.5% | 6.1% | <0.01% | — |
| Jun 2026 | 50.9% | 20.7% | 22.8% | 5.6% | <0.01% | — |
| Jul 2026 | 54.7% | 22.8% | 16.4% | 6% | <0.01% | — |
| Aug 2026 | 50.7% | 25.3% | 18.5% | 5.6% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 550K | 0% | -4.1 points | |
| 2, held 2nd | 25.3% | 274K | +19.7% | +2.5 points | |
| 3, held 3rd | 18.5% | 201K | +21.8% | +2.1 points | |
| 4, held 4th | 5.6% | 60.5K | 0% | -0.5 points | |
| 5, held 5th | <0.01% | 20 | +100% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Tumi50.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -4.1 points.
2.
Bellroy25.3%
Held 2nd. 274K estimated branded searches, +19.7% vs prior month. Share +2.5 points.
3.
Secrid18.5%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.
4.
Pacsafe5.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
<0.01%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
—.
Zopp—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Bellroy and its closest rivals
How has branded search demand for Bellroy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bellroy worldwide rose from 220K to 274K.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide increased from 21.3% to 25.3%.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide peaked at 25.3% in August 2026 and was lowest at 19.2% in February 2026.
How did search popularity change for travel wallet brands worldwide in August 2026?
4 changes
In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.
In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.
In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%.
Estimated monthly branded searches for Travelambo worldwide rose 100% over 11 measured months, from 10 to 20 in August 2026.
Where does Bellroy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack brands | 3rd of 5 | 9.6% | Show ranking |
| Travel wallet brands | 2nd of 6 | 25.3% | Shown above |
| Wallet brands | 2nd of 5 | 32.9% | Show ranking |
| Travel backpack brands | 1st of 5 | 47.5% | Show ranking |
| Laptop sleeve brands | 1st of 6 | 70.4% | Show ranking |
How is Bellroy measured?
Brandwave collects information about searches that people make online using Bellroy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bellroy
- bellroy backpack
- bellroy com
- bellroy travel backpack
- travel backpack bellroy
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Is Bellroy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.