Bellroy vs Incase:Which is more popular?
In September 2026, Bellroy had more branded searches than Incase among laptop case brands worldwide. Bellroy had about 201,000 branded searches, while Incase had 90,500. Bellroy made up 13.4% of all laptop case brand searches we track, and Incase accounted for 6%. When we asked ChatGPT and Google AI Overviews about laptop case brands, Bellroy and Incase each appeared in two of the five answers. Bellroy and Incase were each mentioned first in one of the two answers that named either.
Who do people search for more?
Bellroy, about 2 searches for every 1 for Incase
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top laptop case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bellroy and Incase were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bellroy and Incase were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
tomtoc4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Incase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- MOSISO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop case brands
5 answers
Asked ChatGPT
“Which laptop case brand should I buy?”
Asked ChatGPT
“What are the best laptop case brands?”
Asked ChatGPT
“What's the best laptop case brand for protecting a laptop?”
Searched Google, AI Overview
“best laptop case”
Searched Google, AI Overview
“protective laptop case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bellroy or Incase more popular in search?
This chart shows how often people search Google for Bellroy and Incase by name. Each line represents a brand's share of searches for all seven laptop case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bellroy, Incase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tumi | Thule | Bellroy | Pelican | Incase | tomtoc | MOSISO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.1% | 13.4% | 9.1% | 7.3% | 4.3% | 0.29% |
| Nov 2025 | 47.4% | 21% | 14% | 7.8% | 5.2% | 4.4% | 0.25% |
| Dec 2025 | 47.7% | 21.1% | 14.1% | 7.9% | 5.2% | 3.7% | 0.29% |
| Jan 2026 | 41.8% | 27.6% | 12.3% | 8.4% | 5.6% | 4% | 0.32% |
| Feb 2026 | 46.6% | 21.1% | 11.6% | 9.6% | 6.3% | 4.5% | 0.32% |
| Mar 2026 | 42.4% | 23.5% | 12.8% | 8.8% | 7% | 5% | 0.49% |
| Apr 2026 | 43.5% | 24.1% | 13.1% | 9% | 5.9% | 4.2% | 0.26% |
| May 2026 | 41.4% | 27.4% | 12.2% | 8.3% | 5.5% | 4.8% | 0.34% |
| Jun 2026 | 42.9% | 23.8% | 13% | 8.8% | 5.8% | 5.4% | 0.26% |
| Jul 2026 | 41.4% | 27.4% | 12.2% | 8.3% | 5.5% | 4.9% | 0.25% |
| Aug 2026 | 42.7% | 22.8% | 15.2% | 8.5% | 5.6% | 5% | 0.31% |
| Sep 2026 | 45.9% | 20% | 13.4% | 9.1% | 6% | 5.3% | 0.33% |
How has the Bellroy and Incase comparison changed over the last 12 months?
3 findings
- Bellroy was ahead of Incase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bellroy’s share of searches among laptop case brands worldwide held steady at 13.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Incase’s share of searches among laptop case brands worldwide moved from 7.3% to 6%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
In September 2026, Bellroy lost share of searches among laptop case brands worldwide, from 15.2% to 13.4%.
Estimated monthly branded searches for Incase worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bellroy’s and Incase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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