Bellroy vs Peak Design:Which is more popular by branded search?
In August 2026, Bellroy had more branded searches than Peak Design among travel backpack brands worldwide. Bellroy was estimated to have 274K branded searches compared to Peak Design’s 211K, and held a 47.5% Share of Search versus Peak Design’s 36.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Bellroy or Peak Design?
Compare brands that offer backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bellroy, Peak Design. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | Peak Design | Aer | NOMATIC | Tortuga |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 40.9% | 6% | 9.1% | 1.4% |
| Nov 2025 | 42.4% | 41.1% | 7.1% | 7.9% | 1.4% |
| Dec 2025 | 47.5% | 37.7% | 5.6% | 8.2% | 1.1% |
| Jan 2026 | 42.3% | 40.6% | 6.1% | 9.7% | 1.3% |
| Feb 2026 | 42% | 39.6% | 7.1% | 9.7% | 1.7% |
| Mar 2026 | 42.9% | 40.9% | 7.6% | 7.3% | 1.4% |
| Apr 2026 | 46.9% | 36.6% | 7% | 7.9% | 1.6% |
| May 2026 | 43% | 40.5% | 7.6% | 7.2% | 1.6% |
| Jun 2026 | 43.1% | 40.6% | 7.4% | 7.3% | 1.6% |
| Jul 2026 | 47.5% | 36% | 8% | 7% | 1.5% |
| Aug 2026 | 47.5% | 36.6% | 8.1% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Bellroy and Peak Design comparison changed over the last 12 months?
3 findings
- Bellroy was ahead of Peak Design in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide moved from 42.6% to 47.5%, and its estimated monthly branded searches moved from 220K to 274K.
- Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among travel backpack brands worldwide moved from 40.9% to 36.6%, and its estimated monthly branded searches held steady at 211K.
How did search popularity change for travel backpack brands worldwide in August 2026?
2 changes
In August 2026, Peak Design gained estimated Share of Search among travel backpack brands worldwide, from 36% to 36.6%.
Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bellroy’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellroy
5 branded search terms
- bellroy
- bellroy backpack
- bellroy com
- bellroy travel backpack
- travel backpack bellroy
Peak Design
5 branded search terms
- peak design
- peak design travel backpack
- peakdesign
- peakdesign com
- travel backpack peak design
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.