How popular isPeak Design in search?
In August 2026, there were an estimated 211K branded searches for Peak Design worldwide which held steady over the last 11 months. Peak Design holds 36.6% estimated Share of Search among travel backpack brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which travel backpack brands compete with Peak Design?
Share of Search by month for Bellroy, Peak Design, Aer, NOMATIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | Peak Design | Aer | NOMATIC | Tortuga |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 40.9% | 6% | 9.1% | 1.4% |
| Nov 2025 | 42.4% | 41.1% | 7.1% | 7.9% | 1.4% |
| Dec 2025 | 47.5% | 37.7% | 5.6% | 8.2% | 1.1% |
| Jan 2026 | 42.3% | 40.6% | 6.1% | 9.7% | 1.3% |
| Feb 2026 | 42% | 39.6% | 7.1% | 9.7% | 1.7% |
| Mar 2026 | 42.9% | 40.9% | 7.6% | 7.3% | 1.4% |
| Apr 2026 | 46.9% | 36.6% | 7% | 7.9% | 1.6% |
| May 2026 | 43% | 40.5% | 7.6% | 7.2% | 1.6% |
| Jun 2026 | 43.1% | 40.6% | 7.4% | 7.3% | 1.6% |
| Jul 2026 | 47.5% | 36% | 8% | 7% | 1.5% |
| Aug 2026 | 47.5% | 36.6% | 8.1% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 274K | +19.7% | -0.1 points | |
| 2, held 2nd | 36.6% | 211K | +21.9% | +0.6 points | |
| 3, held 3rd | 8.1% | 47K | +22.1% | +0.2 points | |
| 4, held 4th | 6.6% | 37.9K | +12.3% | -0.4 points | |
| 5, held 5th | 1.2% | 7K | 0% | -0.2 points |
1.
Bellroy47.5%
held 1st · 274K estimated branded searches · +19.7% vs prior month · -0.1 points
36.6%
held 2nd · 211K estimated branded searches · +21.9% vs prior month · +0.6 points
3.
Aer8.1%
held 3rd · 47K estimated branded searches · +22.1% vs prior month · +0.2 points
4.
NOMATIC6.6%
held 4th · 37.9K estimated branded searches · +12.3% vs prior month · -0.4 points
5.
Tortuga1.2%
held 5th · 7K estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Peak Design and its closest rivals
How has branded search demand for Peak Design changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Peak Design worldwide held steady at 211K.
- Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among travel backpack brands worldwide decreased from 40.9% to 36.6%.
- Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among travel backpack brands worldwide peaked at 41.1% in November 2025 and was lowest at 36% in July 2026.
How did search popularity change for travel backpack brands worldwide in August 2026?
4 changes
In August 2026, Peak Design gained estimated Share of Search among travel backpack brands worldwide, from 36% to 36.6%.
Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.
Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
Estimated monthly branded searches for NOMATIC worldwide fell 19.3% over 11 measured months, from 46.9K to 37.9K in August 2026.
How is Peak Design measured?
Brandwave collects information about searches that people make online using Peak Design’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- peak design
- peak design travel backpack
- peakdesign
- peakdesign com
- travel backpack peak design
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Is Peak Design your brand?
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