Clever Supply Co. vs Peak Design:Which is more popular?
In September 2026, Peak Design had more branded searches than Clever Supply Co. among camera strap brands worldwide. Peak Design had about 201,000 branded searches, while Clever Supply Co. had 1,170. Peak Design made up 51.3% of all camera strap brand searches we track, and Clever Supply Co. accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about camera strap brands, Peak Design appeared in four of the five answers and Clever Supply Co. in two. Peak Design was mentioned before Clever Supply Co. in every answer that named either.
Who do people search for more?
Peak Design, about 172 searches for every 1 for Clever Supply Co.
Who does AI mention more?
Peak Design, mentioned in 4 of 5 answers, Clever Supply Co. in 2
Who does AI recommend more?
Peak Design, named ahead of Clever Supply Co. in 4 of 4 answers
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Top camera strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clever Supply Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peak Design was listed before Clever Supply Co. in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BlackRapid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Peak Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Op/Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Artisan & Artist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clever Supply Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Think Tank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera strap brands
5 answers
Asked ChatGPT
“Which camera strap brand should I buy?”
Asked ChatGPT
“What are the best camera strap brands?”
Asked ChatGPT
“What's the best camera strap brand for comfortable all day carry?”
Searched Google, AI Overview
“best camera strap”
Searched Google, AI Overview
“camera strap for dslr”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Clever Supply Co. or Peak Design more popular in search?
This chart shows how often people search Google for Clever Supply Co. and Peak Design by name. Each line represents a brand's share of searches for all eight camera strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peak Design, Clever Supply Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Joby | Artisan & Artist | Spider | BlackRapid | Op/Tech | Clever Supply Co. |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.3% | 21.1% | 1.8% | 1.4% | 1.1% | 0.31% | 0.31% |
| Nov 2025 | 51.9% | 29.4% | 14.2% | 1.5% | 1.3% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 50.8% | 28.9% | 14.6% | 1.8% | 1.8% | 1.5% | 0.36% | 0.29% |
| Jan 2026 | 46.6% | 32.1% | 15.6% | 2% | 1.7% | 1.3% | 0.4% | 0.33% |
| Feb 2026 | 41.8% | 35.1% | 17% | 2.1% | 1.9% | 1.3% | 0.35% | 0.44% |
| Mar 2026 | 46.2% | 32.3% | 15.8% | 2% | 1.7% | 1.3% | 0.32% | 0.41% |
| Apr 2026 | 42.9% | 29.5% | 21.3% | 1.8% | 1.9% | 1.7% | 0.44% | 0.37% |
| May 2026 | 46% | 26% | 22.6% | 1.6% | 1.7% | 1.5% | 0.32% | 0.33% |
| Jun 2026 | 48.5% | 27.6% | 16.6% | 1.4% | 3.8% | 1.3% | 0.34% | 0.44% |
| Jul 2026 | 46% | 26.2% | 15.6% | 1.9% | 7.8% | 1.6% | 0.39% | 0.41% |
| Aug 2026 | 51.3% | 29% | 14.3% | 1.8% | 1.6% | 1.4% | 0.36% | 0.3% |
| Sep 2026 | 51.3% | 29% | 14% | 2.1% | 1.6% | 1.4% | 0.35% | 0.3% |
How has the Clever Supply Co. and Peak Design comparison changed over the last 12 months?
3 findings
- Peak Design was ahead of Clever Supply Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clever Supply Co.’s share of searches among camera strap brands worldwide moved from 0.31% to 0.3%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera strap brands worldwide moved from 43.7% to 51.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for camera strap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Clever Supply Co. worldwide fell 18.8% over 12 measured months, from 1.4K to 1.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Clever Supply Co.’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clever Supply Co.
2 branded search terms
- clever supply camera strap
- clever supply co
Peak Design
1 branded search term
- peak design
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