Peak Design vs Think Tank:Which is more popular?
In September 2026, Peak Design had more branded searches than Think Tank among camera strap brands worldwide. Peak Design had about 201,000 branded searches, while Think Tank had 114,000. Peak Design made up 51.3% of all camera strap brand searches we track, and Think Tank accounted for 29%. When we asked ChatGPT and Google AI Overviews about camera strap brands, Peak Design appeared in four of the five answers and Think Tank in none.
Who do people search for more?
Peak Design, about 77% more searches than Think Tank
Who does AI mention more?
Peak Design, mentioned in 4 of 5 answers, Think Tank in 0
Who does AI recommend more?
Peak Design, the only one of the two named
Follow Peak Design vs Think Tank and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camera strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Think Tank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BlackRapid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Peak Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Op/Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Artisan & Artist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clever Supply Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Think Tank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera strap brands
5 answers
Asked ChatGPT
“Which camera strap brand should I buy?”
Asked ChatGPT
“What are the best camera strap brands?”
Asked ChatGPT
“What's the best camera strap brand for comfortable all day carry?”
Searched Google, AI Overview
“best camera strap”
Searched Google, AI Overview
“camera strap for dslr”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Peak Design or Think Tank more popular in search?
This chart shows how often people search Google for Peak Design and Think Tank by name. Each line represents a brand's share of searches for all eight camera strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peak Design, Think Tank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Joby | Artisan & Artist | Spider | BlackRapid | Op/Tech | Clever Supply Co. |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.3% | 21.1% | 1.8% | 1.4% | 1.1% | 0.31% | 0.31% |
| Nov 2025 | 51.9% | 29.4% | 14.2% | 1.5% | 1.3% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 50.8% | 28.9% | 14.6% | 1.8% | 1.8% | 1.5% | 0.36% | 0.29% |
| Jan 2026 | 46.6% | 32.1% | 15.6% | 2% | 1.7% | 1.3% | 0.4% | 0.33% |
| Feb 2026 | 41.8% | 35.1% | 17% | 2.1% | 1.9% | 1.3% | 0.35% | 0.44% |
| Mar 2026 | 46.2% | 32.3% | 15.8% | 2% | 1.7% | 1.3% | 0.32% | 0.41% |
| Apr 2026 | 42.9% | 29.5% | 21.3% | 1.8% | 1.9% | 1.7% | 0.44% | 0.37% |
| May 2026 | 46% | 26% | 22.6% | 1.6% | 1.7% | 1.5% | 0.32% | 0.33% |
| Jun 2026 | 48.5% | 27.6% | 16.6% | 1.4% | 3.8% | 1.3% | 0.34% | 0.44% |
| Jul 2026 | 46% | 26.2% | 15.6% | 1.9% | 7.8% | 1.6% | 0.39% | 0.41% |
| Aug 2026 | 51.3% | 29% | 14.3% | 1.8% | 1.6% | 1.4% | 0.36% | 0.3% |
| Sep 2026 | 51.3% | 29% | 14% | 2.1% | 1.6% | 1.4% | 0.35% | 0.3% |
How has the Peak Design and Think Tank comparison changed over the last 12 months?
3 findings
- Peak Design was ahead of Think Tank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peak Design’s share of searches among camera strap brands worldwide moved from 43.7% to 51.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Think Tank’s share of searches among camera strap brands worldwide moved from 30.3% to 29%, and its estimated monthly branded searches moved from 139K to 114K.
How did search popularity change for camera strap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Think Tank worldwide fell 18.5% over 12 measured months, from 139K to 114K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Peak Design’s and Think Tank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peak Design
1 branded search term
- peak design
Think Tank
2 branded search terms
- think tank
- think tank photo
Other head-to-heads among camera strap brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.