Brandwave

Artisan & Artist vs Joby:Which is more popular?

In September 2026, Joby had more branded searches than Artisan & Artist among camera strap brands worldwide. Joby had about 54,900 branded searches, while Artisan & Artist had 8,360. Joby made up 14% of all camera strap brand searches we track, and Artisan & Artist accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about camera strap brands, Artisan & Artist appeared in two of the five answers and Joby in none.

Among camera strap brands worldwide in September 2026

Who do people search for more?

Joby, about 7 searches for every 1 for Artisan & Artist

Joby 54.9K searchesArtisan & Artist 8.4K searches

Who does AI mention more?

Artisan & Artist, mentioned in 2 of 5 answers, Joby in 0

Artisan & Artist in 2 of 5Joby in 0 of 5

Who does AI recommend more?

Artisan & Artist, the only one of the two named

Artisan & Artist first in 2Joby never named

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Top camera strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Artisan & Artist was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joby did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peak Design1st
  2. BlackRapid2nd
  3. Op/Tech3rd
  4. Clever Supply Co.4th
  5. Artisan & Artist5th
  6. Think Tank–
  7. Joby–
  8. Spider–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BlackRapid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peak Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Op/Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Artisan & Artist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clever Supply Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Think Tank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Artisan & Artist or Joby more popular in search?

This chart shows how often people search Google for Artisan & Artist and Joby by name. Each line represents a brand's share of searches for all eight camera strap brands we track, month by month, from English-language searches worldwide.

Artisan & Artist and Joby among camera strap brands worldwide, by month

Share of searches by month for Joby, Artisan & Artist. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignThink TankJobyArtisan & ArtistSpiderBlackRapidOp/TechClever Supply Co.
Oct 202543.7%30.3%21.1%1.8%1.4%1.1%0.31%0.31%
Nov 202551.9%29.4%14.2%1.5%1.3%1.2%0.3%0.3%
Dec 202550.8%28.9%14.6%1.8%1.8%1.5%0.36%0.29%
Jan 202646.6%32.1%15.6%2%1.7%1.3%0.4%0.33%
Feb 202641.8%35.1%17%2.1%1.9%1.3%0.35%0.44%
Mar 202646.2%32.3%15.8%2%1.7%1.3%0.32%0.41%
Apr 202642.9%29.5%21.3%1.8%1.9%1.7%0.44%0.37%
May 202646%26%22.6%1.6%1.7%1.5%0.32%0.33%
Jun 202648.5%27.6%16.6%1.4%3.8%1.3%0.34%0.44%
Jul 202646%26.2%15.6%1.9%7.8%1.6%0.39%0.41%
Aug 202651.3%29%14.3%1.8%1.6%1.4%0.36%0.3%
Sep 202651.3%29%14%2.1%1.6%1.4%0.35%0.3%

How has the Artisan & Artist and Joby comparison changed over the last 12 months?

3 findings
  • Joby was ahead of Artisan & Artist in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Artisan & Artist’s share of searches among camera strap brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 8.5K to 8.4K.
  • Across the 12 months ending September 2026, Joby’s share of searches among camera strap brands worldwide moved from 21.1% to 14%, and its estimated monthly branded searches moved from 97.1K to 54.9K.

How did search popularity change for camera strap brands worldwide in September 2026?

1 change
  1. Joby’s share of searches among camera strap brands worldwide has lost ground for 3 months in a row, from 16.6% to 14% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Artisan & Artist’s and Joby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Artisan & Artist

2 branded search terms

  • artisan & artist
  • artisan and artist strap

Joby

2 branded search terms

  • joby
  • joby gorillapod

How the Brand Demand Index is measured

Other head-to-heads among camera strap brands

Creator with pink hair and a pink jacket

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