Joby vs Think Tank:Which is more popular?
In September 2026, Think Tank had more branded searches than Joby among camera strap brands worldwide. Think Tank had about 114,000 branded searches, while Joby had 54,900. Think Tank made up 29% of all camera strap brand searches we track, and Joby accounted for 14%. When we asked ChatGPT and Google AI Overviews about camera strap brands, neither Joby nor Think Tank appeared in any of the five answers.
Who do people search for more?
Think Tank, about 2 searches for every 1 for Joby
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top camera strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Joby nor Think Tank showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BlackRapid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Peak Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Op/Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Artisan & Artist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clever Supply Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Think Tank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera strap brands
5 answers
Asked ChatGPT
“Which camera strap brand should I buy?”
Asked ChatGPT
“What are the best camera strap brands?”
Asked ChatGPT
“What's the best camera strap brand for comfortable all day carry?”
Searched Google, AI Overview
“best camera strap”
Searched Google, AI Overview
“camera strap for dslr”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Joby or Think Tank more popular in search?
This chart shows how often people search Google for Joby and Think Tank by name. Each line represents a brand's share of searches for all eight camera strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Think Tank, Joby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Joby | Artisan & Artist | Spider | BlackRapid | Op/Tech | Clever Supply Co. |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.3% | 21.1% | 1.8% | 1.4% | 1.1% | 0.31% | 0.31% |
| Nov 2025 | 51.9% | 29.4% | 14.2% | 1.5% | 1.3% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 50.8% | 28.9% | 14.6% | 1.8% | 1.8% | 1.5% | 0.36% | 0.29% |
| Jan 2026 | 46.6% | 32.1% | 15.6% | 2% | 1.7% | 1.3% | 0.4% | 0.33% |
| Feb 2026 | 41.8% | 35.1% | 17% | 2.1% | 1.9% | 1.3% | 0.35% | 0.44% |
| Mar 2026 | 46.2% | 32.3% | 15.8% | 2% | 1.7% | 1.3% | 0.32% | 0.41% |
| Apr 2026 | 42.9% | 29.5% | 21.3% | 1.8% | 1.9% | 1.7% | 0.44% | 0.37% |
| May 2026 | 46% | 26% | 22.6% | 1.6% | 1.7% | 1.5% | 0.32% | 0.33% |
| Jun 2026 | 48.5% | 27.6% | 16.6% | 1.4% | 3.8% | 1.3% | 0.34% | 0.44% |
| Jul 2026 | 46% | 26.2% | 15.6% | 1.9% | 7.8% | 1.6% | 0.39% | 0.41% |
| Aug 2026 | 51.3% | 29% | 14.3% | 1.8% | 1.6% | 1.4% | 0.36% | 0.3% |
| Sep 2026 | 51.3% | 29% | 14% | 2.1% | 1.6% | 1.4% | 0.35% | 0.3% |
How has the Joby and Think Tank comparison changed over the last 12 months?
3 findings
- Think Tank was ahead of Joby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joby’s share of searches among camera strap brands worldwide moved from 21.1% to 14%, and its estimated monthly branded searches moved from 97.1K to 54.9K.
- Across the 12 months ending September 2026, Think Tank’s share of searches among camera strap brands worldwide moved from 30.3% to 29%, and its estimated monthly branded searches moved from 139K to 114K.
How did search popularity change for camera strap brands worldwide in September 2026?
2 changes
Joby’s share of searches among camera strap brands worldwide has lost ground for 3 months in a row, from 16.6% to 14% in September 2026.
Estimated monthly branded searches for Think Tank worldwide fell 18.5% over 12 measured months, from 139K to 114K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Joby’s and Think Tank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joby
2 branded search terms
- joby
- joby gorillapod
Think Tank
2 branded search terms
- think tank
- think tank photo
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