Brandwave

How popular isPeak Design in search?

In August 2026, there were an estimated 211K branded searches for Peak Design worldwide which held steady over the last 11 months. Peak Design holds 10.1% estimated Share of Search among camera strap brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Spider87.3%
  2. Peak Design10.1%
  3. Joby2.4%
  4. Think Tank0.17%
  5. BlackRapid0.08%
  6. Op/Tech<0.01%
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Which camera strap brands compete with Peak Design?

Peak Design against camera strap brands worldwide, by month

Share of Search by month for Spider, Peak Design, Joby. The figures are in the table below the chart.

View monthly share of search table
MonthSpiderPeak DesignJobyThink TankBlackRapidOp/Tech
Oct 202585.6%9.9%4.2%0.21%0.07%<0.01%
Nov 202582.1%14.3%3.3%0.24%0.09%<0.01%
Dec 202581.9%14.3%3.3%0.3%0.11%<0.01%
Jan 202684.4%11.9%3.4%0.2%0.07%<0.01%
Feb 202683.6%11.9%4.1%0.25%0.09%<0.01%
Mar 202684.2%12%3.4%0.3%0.07%<0.01%
Apr 202685.5%10%4.2%0.21%0.09%<0.01%
May 202683%11.7%5%0.2%0.09%<0.01%
Jun 202684.4%11.9%3.4%0.25%0.07%<0.01%
Jul 202686.8%10%2.9%0.21%0.09%<0.01%
Aug 202687.3%10.1%2.4%0.17%0.08%<0.01%
Sep 2026——————

  1. 1.Spider

    87.3%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.5 points.

  2. 2.Peak Design

    10.1%

    Held 2nd. 211K estimated branded searches, +21.9% vs prior month. Share 0 points.

  3. 3.Joby

    2.4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Think Tank

    0.17%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.BlackRapid

    0.08%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Op/Tech

    <0.01%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Peak Design and its closest rivals

How has branded search demand for Peak Design changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Peak Design worldwide held steady at 211K.
  • Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among camera strap brands worldwide peaked at 14.3% in December 2025 and was lowest at 9.9% in October 2025.

How did search popularity change for camera strap brands worldwide in August 2026?

  1. In August 2026, Spider gained estimated Share of Search among camera strap brands worldwide, from 86.8% to 87.3%.

  2. In August 2026, Joby lost estimated Share of Search among camera strap brands worldwide, from 2.9% to 2.4%.

  3. Estimated monthly branded searches for Op/Tech worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

  4. Estimated monthly branded searches for Think Tank worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Peak Design compete?

Peak Design is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera strap brands2nd of 610.1%Shown above
Travel backpack brands2nd of 536.6%Show ranking
Packing cube brands1st of 656.1%Show ranking
Camera bags1st of 678.7%Show ranking

How is Peak Design measured?

Brandwave collects information about searches that people make online using Peak Design’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • peak design
  • peak design travel backpack
  • peakdesign
  • peakdesign com
  • travel backpack peak design

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How the Brand Demand Index is measured

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