How popular isPeak Design?
In September 2026, people searched for Peak Design by name about 201,000 times worldwide, about the same as the previous year. These searches made up 62% of all global tripod brand searches, placing Peak Design first out of six brands. When we asked both ChatGPT and Google AI Overviews about tripod brands, Peak Design appeared in four of the five answers and was the fourth most recommended of the six.
Peak Design is the most searched of 6 competitors and the fourth most recommended in AI answers.
Peak DesignShare of searches 62%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
JobyShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- ManfrottoShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GitzoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SiruiShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top tripod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peak Design is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Manfrotto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gitzo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sirui3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tripod brands
5 answers
Asked ChatGPT
“Which tripod brand should I buy?”
Asked ChatGPT
“What are the best tripod brands?”
Asked ChatGPT
“What's the best tripod brand for camera stability?”
Searched Google, AI Overview
“best tripod”
Searched Google, AI Overview
“camera tripod”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which tripod brands compete with Peak Design?
Share of searches by month for Peak Design, Joby, Manfrotto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Joby | Manfrotto | Gitzo | Sirui | Benro |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 26.1% | 17.4% | 1.4% | 1.7% | 1.7% |
| Nov 2025 | 60.8% | 17.7% | 16.7% | 1.6% | 1.6% | 1.6% |
| Dec 2025 | 59.4% | 18.3% | 16.4% | 2% | 2% | 2% |
| Jan 2026 | 57% | 20.3% | 17.1% | 1.9% | 1.9% | 1.9% |
| Feb 2026 | 53.5% | 22.9% | 17.9% | 1.8% | 1.8% | 2.1% |
| Mar 2026 | 56.1% | 20.2% | 18.9% | 1.5% | 1.5% | 1.8% |
| Apr 2026 | 51.2% | 26.6% | 17.2% | 1.7% | 1.7% | 1.7% |
| May 2026 | 53.6% | 27.3% | 14.8% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 59.5% | 21.4% | 14.6% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 57.7% | 20.9% | 15.8% | 1.9% | 1.9% | 1.9% |
| Aug 2026 | 61.6% | 18.3% | 15.1% | 1.7% | 1.7% | 1.7% |
| Sep 2026 | 62% | 18.1% | 15.2% | 1.7% | 1.7% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 201K | 0% | +0.4 points | |
| 2, held 2nd | 18.1% | 58.5K | -2% | -0.2 points | |
| 3, held 3rd | 15.2% | 49.3K | 0% | +0.1 points | |
| 4, moved from 5th to 4th | 1.7% | 5.4K | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 1.7% | 5.4K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 1.4% | 4.4K | -18.5% | -0.3 pointsmoved from 4th to 6th |
62%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Joby18.1%
Held 2nd. 58.5K estimated branded searches, -2% vs prior month. Share -0.2 points.
15.2%
Held 3rd. 49.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Gitzo1.7%
Moved from 5th to 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Sirui1.7%
Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Benro1.4%
Moved from 4th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
Compare popularity between Peak Design and its closest rivals
Every comparison with Peak Design
34 comparisons
- Bellroy vs Peak Design
- Cotopaxi vs Peak Design
- Fjällräven vs Peak Design
- Herschel vs Peak Design
- JanSport vs Peak Design
- Patagonia vs Peak Design
- Peak Design vs Quechua
- Peak Design vs The North Face
- Osprey vs Peak Design
- Peak Design vs Think Tank
- Peak Design vs Sea to Summit
- GORUCK vs Peak Design
- Joby vs Peak Design
- Billingham vs Peak Design
- Eagle Creek vs Peak Design
- Aer vs Peak Design
- Manfrotto vs Peak Design
- NOMATIC vs Peak Design
- Peak Design vs Wandrd
- Lowepro vs Peak Design
- Deuter vs Peak Design
- Artisan & Artist vs Peak Design
- Peak Design vs Spider
- Peak Design vs Tortuga
- Gitzo vs Peak Design
- Peak Design vs Sirui
- BlackRapid vs Peak Design
- Benro vs Peak Design
- Gonex vs Peak Design
- Peak Design vs Thule
- Peak Design vs TravelWise
- AmazonBasics vs Peak Design
- Op/Tech vs Peak Design
- Clever Supply Co. vs Peak Design
How has branded search demand for Peak Design changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Peak Design worldwide held steady at 201K.
- Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands worldwide increased from 51.7% to 62%.
- Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands worldwide peaked at 62% in September 2026 and was lowest at 51.2% in April 2026.
How did search popularity change for tripod brands worldwide in September 2026?
5 changes
Joby’s share of searches among tripod brands worldwide has lost ground for 3 months in a row, from 21.4% to 18.1% in September 2026.
In September 2026, Gitzo rose from 5th to 4th among tripod brands worldwide.
In September 2026, Sirui rose from 6th to 5th among tripod brands worldwide.
In September 2026, Benro fell from 4th to 6th among tripod brands worldwide.
Estimated monthly branded searches for Manfrotto worldwide fell 27.1% over 12 measured months, from 67.6K to 49.3K in September 2026.
How are Peak Design’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peak Design’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- peak design
- peakdesign
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Where does Peak Design compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Backpack brands | 6th of 11 | 3.3% | Show ranking |
| Travel backpack brands | 5th of 9 | 5.2% | Show ranking |
| Camera bag brands | 1st of 6 | 47.2% | Show ranking |
| Camera strap brands | 1st of 8 | 51.3% | Show ranking |
| Packing cube brands | 1st of 7 | 61.4% | Show ranking |
| Tripod brands | 1st of 6 | 62% | Shown above |
Is Peak Design your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.