Brandwave

Op/Tech vs Peak Design:Which is more popular by branded search?

In August 2026, Peak Design had more branded searches than Op/Tech among camera strap brands worldwide. Peak Design was estimated to have 211K branded searches compared to Op/Tech’s 110, and held a 10.1% Share of Search versus Op/Tech’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among camera strap brands worldwide in August 2026Which is more popular in search, Op/Tech or Peak Design?
Op/Tech<0.01%110 searches
vs
Peak Design10.1%211K searches

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Which is more popular in search, Op/Tech or Peak Design?

Compare the camera strap brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Op/Tech and Peak Design among camera strap brands worldwide, by month

Share of Search by month for Peak Design, Op/Tech. The figures are in the table below the chart.

View monthly share of search table
MonthSpiderPeak DesignJobyThink TankBlackRapidOp/Tech
Oct 202585.6%9.9%4.2%0.21%0.07%<0.01%
Nov 202582.1%14.3%3.3%0.24%0.09%<0.01%
Dec 202581.9%14.3%3.3%0.3%0.11%<0.01%
Jan 202684.4%11.9%3.4%0.2%0.07%<0.01%
Feb 202683.6%11.9%4.1%0.25%0.09%<0.01%
Mar 202684.2%12%3.4%0.3%0.07%<0.01%
Apr 202685.5%10%4.2%0.21%0.09%<0.01%
May 202683%11.7%5%0.2%0.09%<0.01%
Jun 202684.4%11.9%3.4%0.25%0.07%<0.01%
Jul 202686.8%10%2.9%0.21%0.09%<0.01%
Aug 202687.3%10.1%2.4%0.17%0.08%<0.01%
Sep 2026——————

How has the Op/Tech and Peak Design comparison changed over the last 12 months?

  • Peak Design was ahead of Op/Tech in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Op/Tech’s estimated Share of Search among camera strap brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 110.
  • Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among camera strap brands worldwide moved from 9.9% to 10.1%, and its estimated monthly branded searches held steady at 211K.

How did search popularity change for camera strap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Op/Tech worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Op/Tech’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Op/Tech

1 branded search term

  • op tech strap

Peak Design

5 branded search terms

  • peak design
  • peak design travel backpack
  • peakdesign
  • peakdesign com
  • travel backpack peak design

How the Brand Demand Index is measured

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