Peak Design vs Thule:Which is more popular?
In September 2026, Peak Design had more branded searches than Thule among packing cube brands worldwide. Peak Design had about 201,000 branded searches, while Thule had 2,900. Peak Design made up 61.4% of all packing cube brand searches we track, and Thule accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about packing cube brands, Peak Design appeared in all five answers and Thule in three. Peak Design was mentioned before Thule in every answer.
Who do people search for more?
Peak Design, about 69 searches for every 1 for Thule
Who does AI mention more?
Peak Design, mentioned in every answer we collected
Who does AI recommend more?
Peak Design, named ahead of Thule in every answer
Follow Peak Design vs Thule and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top packing cube brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design appeared in all five answers. Thule was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peak Design was listed before Thule in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eagle Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thule3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sea to Summit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TravelWise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about packing cube brands
5 answers
Asked ChatGPT
“Which packing cube brand should I buy?”
Asked ChatGPT
“What are the best packing cube brands?”
Asked ChatGPT
“What's the best packing cube brand for travel packing?”
Searched Google, AI Overview
“best packing cubes”
Searched Google, AI Overview
“packing cubes for travel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Peak Design or Thule more popular in search?
This chart shows how often people search Google for Peak Design and Thule by name. Each line represents a brand's share of searches for all seven packing cube brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peak Design, Thule. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Sea to Summit | Eagle Creek | Gonex | Thule | TravelWise | AmazonBasics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 19.2% | 12.9% | 1.1% | 0.76% | 1.1% | 0.96% |
| Nov 2025 | 65.7% | 19.8% | 10.8% | 0.94% | 0.96% | 0.96% | 0.8% |
| Dec 2025 | 63.5% | 19.1% | 12.8% | 1.3% | 1.1% | 0.92% | 1.2% |
| Jan 2026 | 60.9% | 22.4% | 12.3% | 1.2% | 0.88% | 1.1% | 1.1% |
| Feb 2026 | 60.9% | 22.3% | 12.2% | 1.2% | 0.89% | 1.3% | 1.1% |
| Mar 2026 | 61.1% | 22.5% | 12.3% | 1.2% | 0.88% | 1.1% | 0.92% |
| Apr 2026 | 56.5% | 25.4% | 13.9% | 1.2% | 0.99% | 0.99% | 1.1% |
| May 2026 | 56.7% | 25.5% | 14% | 1.1% | 1% | 0.82% | 0.88% |
| Jun 2026 | 56.8% | 25.6% | 14% | 1.2% | 1% | 0.82% | 0.73% |
| Jul 2026 | 47.7% | 31.8% | 14.3% | 1% | 3.5% | 0.84% | 0.75% |
| Aug 2026 | 53.7% | 29.4% | 13.2% | 1% | 1.2% | 0.78% | 0.7% |
| Sep 2026 | 61.4% | 22.6% | 12.4% | 1% | 0.89% | 0.89% | 0.8% |
How has the Peak Design and Thule comparison changed over the last 12 months?
3 findings
- Peak Design was ahead of Thule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peak Design’s share of searches among packing cube brands worldwide moved from 63.9% to 61.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.76% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for packing cube brands worldwide in September 2026?
2 changes
In September 2026, Peak Design gained share of searches among packing cube brands worldwide, from 53.7% to 61.4%.
In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peak Design’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peak Design
1 branded search term
- peak design
Thule
1 branded search term
- thule packing cubes
Other head-to-heads among packing cube brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.