Herschel vs Peak Design:Which is searched more?
In September 2026, Herschel had more branded searches than Peak Design among backpack brands worldwide. Herschel had about 283,000 branded searches, while Peak Design had 201,000. Herschel made up 4.6% of all backpack brand searches we track, and Peak Design accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is Herschel or Peak Design more popular in search?
Compare the backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Herschel, Peak Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Fjällräven | JanSport | Herschel | Bellroy | Peak Design | Osprey | GORUCK | Aer | NOMATIC | Deuter |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 7.9% | 3.5% | 2.5% | 2.4% | 2.4% | 1.3% | 0.87% | 0.32% | 0.32% | 0.21% |
| Nov 2025 | 82.1% | 7.4% | 2.4% | 1.9% | 1.8% | 1.8% | 1% | 0.81% | 0.3% | 0.2% | 0.13% |
| Dec 2025 | 80.9% | 7.3% | 2.9% | 2.3% | 2.2% | 1.8% | 1.2% | 0.66% | 0.24% | 0.24% | 0.13% |
| Jan 2026 | 78.5% | 7.1% | 4.3% | 2.9% | 2.1% | 2.1% | 1.4% | 0.78% | 0.29% | 0.29% | 0.19% |
| Feb 2026 | 74% | 8.2% | 5.7% | 3.1% | 2.5% | 2.5% | 2% | 1.1% | 0.4% | 0.4% | 0.22% |
| Mar 2026 | 67.3% | 9.9% | 6.6% | 3.9% | 3.6% | 3.6% | 2.5% | 1.3% | 0.6% | 0.4% | 0.33% |
| Apr 2026 | 62.4% | 10.3% | 7.6% | 4.9% | 4.6% | 3.8% | 3.2% | 1.7% | 0.62% | 0.51% | 0.42% |
| May 2026 | 63.9% | 10.5% | 7.7% | 4.1% | 3.9% | 3.9% | 3.2% | 1.4% | 0.63% | 0.43% | 0.35% |
| Jun 2026 | 57.2% | 9.5% | 12.9% | 5.4% | 4.2% | 4.2% | 3.5% | 1.6% | 0.7% | 0.47% | 0.38% |
| Jul 2026 | 51.5% | 8.5% | 24% | 5.3% | 3.1% | 2.6% | 2.6% | 1.4% | 0.51% | 0.28% | 0.34% |
| Aug 2026 | 50% | 9.2% | 22.9% | 6.9% | 3.4% | 2.7% | 2.8% | 1% | 0.55% | 0.3% | 0.3% |
| Sep 2026 | 65.9% | 10.9% | 7.2% | 4.6% | 3.3% | 3.3% | 2.7% | 0.98% | 0.54% | 0.36% | 0.29% |
How has the Herschel and Peak Design comparison changed over the last 12 months?
3 findings
- Herschel was ahead of Peak Design in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herschel’s share of searches among backpack brands worldwide moved from 2.5% to 4.6%, and its estimated monthly branded searches moved from 217K to 283K.
- Across the 12 months ending September 2026, Peak Design’s share of searches among backpack brands worldwide moved from 2.4% to 3.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for backpack brands worldwide in September 2026?
2 changes
In September 2026, Peak Design overtook Osprey to rank 6th among backpack brands worldwide, with 3.3% of the searches.
In September 2026, Herschel lost share of searches among backpack brands worldwide, from 6.9% to 4.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Herschel’s and Peak Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herschel
3 branded search terms
- herschel
- herschel america backpack
- herschel backpack
Peak Design
1 branded search term
- peak design
Other head-to-heads among backpack brands
The North Face vs Fjällräven: compare search popularity
The North Face vs JanSport: compare search popularity- The North Face vs Herschel: compare search popularity
The North Face vs Bellroy: compare search popularity- Fjällräven vs JanSport: compare search popularity
- Fjällräven vs Herschel: compare search popularity
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