How popular isBellroy in search?
In September 2026, people searched for Bellroy by name about 226,000 times worldwide, about the same as the previous year. These searches made up 1.9% of all global key organizer brand searches, placing Bellroy fourth out of four brands. These are worldwide searches for English-language branded terms.
Follow Bellroy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which key organizer brands compete with Bellroy?
Share of searches by month for Orbitkey, KeyBar, KeySmart, Bellroy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Orbitkey | KeyBar | KeySmart | Bellroy |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28.1% | 18.7% | 2% |
| Nov 2025 | 65.5% | 19.7% | 13.1% | 1.7% |
| Dec 2025 | 65% | 19.5% | 13% | 2.5% |
| Jan 2026 | 56% | 25.1% | 16.7% | 2.1% |
| Feb 2026 | 56.4% | 25.3% | 16.9% | 1.5% |
| Mar 2026 | 53.2% | 29.1% | 15.9% | 1.7% |
| Apr 2026 | 62.8% | 23% | 12.6% | 1.7% |
| May 2026 | 60.9% | 22.3% | 14.9% | 1.9% |
| Jun 2026 | 56.2% | 25.2% | 16.8% | 1.8% |
| Jul 2026 | 54% | 24.2% | 19.7% | 2.1% |
| Aug 2026 | 58% | 26% | 14.2% | 1.8% |
| Sep 2026 | 59.5% | 26.7% | 11.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 49.5K | -18.2% | +1.5 points | |
| 2, held 2nd | 26.7% | 22.2K | -18.1% | +0.7 points | |
| 3, held 3rd | 11.9% | 9.9K | -33.1% | -2.3 points | |
| 4, held 4th | 1.9% | 1.6K | -15.8% | +0.1 points |
1.
Orbitkey59.5%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.
2.
KeyBar26.7%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.7 points.
3.
KeySmart11.9%
Held 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -2.3 points.
4.
Bellroy1.9%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.1 points.
Compare search popularity between Bellroy and its closest rivals
Every comparison with Bellroy
37 comparisons
- Bellroy vs Cotopaxi
- Bellroy vs Patagonia
- Bellroy vs Quechua
- Bellroy vs Fjällräven
- Bellroy vs Fossil
- Bellroy vs Herschel
- Bellroy vs JanSport
- Bellroy vs Peak Design
- Bellroy vs Ridge
- Bellroy vs Samsonite
- Bellroy vs Secrid
- Bellroy vs The North Face
- Bellroy vs Thule
- Bellroy vs Tumi
- Bellroy vs Osprey
- Bellroy vs Pelican
- Bellroy vs Incase
- Bellroy vs tomtoc
- Bellroy vs GORUCK
- Bellroy vs Pacsafe
- Bellroy vs Timbuk2
- Bellroy vs Native Union
- Aer vs Bellroy
- Bellroy vs Montblanc
- Bellroy vs Ogio
- Bellroy vs NOMATIC
- Bellroy vs Deuter
- Bellroy vs Bottega Veneta
- Bellroy vs Case Logic
- Bellroy vs Inateck
- Bellroy vs Tortuga
- Bellroy vs MOSISO
- Bellroy vs Zopp
- Bellroy vs Travelambo
- Bellroy vs KeyBar
- Bellroy vs KeySmart
- Bellroy vs Orbitkey
How has branded search demand for Bellroy changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bellroy worldwide held steady, from 221K to 226K.
- Across the 12 months ending September 2026, Bellroy’s share of searches among key organizer brands worldwide peaked at 2.5% in December 2025 and was lowest at 1.5% in February 2026.
How did search popularity change for key organizer brands worldwide in September 2026?
3 changes
In September 2026, Orbitkey gained share of searches among key organizer brands worldwide, from 58% to 59.5%.
In September 2026, KeyBar gained share of searches among key organizer brands worldwide, from 26% to 26.7%.
In September 2026, KeySmart lost share of searches among key organizer brands worldwide, from 14.2% to 11.9%.
How are Bellroy’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bellroy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bellroy
- bellroy backpack
- bellroy key cover
- bellroy travel backpack
- travel backpack bellroy
Do you work for Bellroy? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bellroy compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Backpack brands | 5th of 11 | 3.3% | Show ranking |
| Travel backpack brands | 4th of 9 | 5.8% | Show ranking |
| Wallet brands | 4th of 7 | 9.3% | Show ranking |
| Laptop backpack brands | 4th of 8 | 9.8% | Show ranking |
| Laptop case brands | 3rd of 7 | 13.4% | Show ranking |
| Travel wallet brands | 3rd of 6 | 17.4% | Show ranking |
| Laptop sleeve brands | 2nd of 9 | 22.2% | Show ranking |
| Key organizer brands | 4th of 4 | 1.9% | Shown above |
Is Bellroy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.