Bellroy vs Travelambo:Which is more popular by branded search?
In August 2026, Bellroy had more branded searches than Travelambo among travel wallet brands worldwide. Bellroy was estimated to have 274K branded searches compared to Travelambo’s 20, and held a 25.3% Share of Search versus Travelambo’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bellroy or Travelambo?
Compare the travel wallet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bellroy, Travelambo. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Bellroy | Secrid | Pacsafe | Travelambo | Zopp |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 21.3% | 19.5% | 5.9% | <0.01% | — |
| Nov 2025 | 49.1% | 19.7% | 26.8% | 4.4% | <0.01% | — |
| Dec 2025 | 51.6% | 20.7% | 23.1% | 4.6% | <0.01% | — |
| Jan 2026 | 51.1% | 20.4% | 22.8% | 5.6% | <0.01% | — |
| Feb 2026 | 57.3% | 19.2% | 17.2% | 6.3% | <0.01% | — |
| Mar 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| Apr 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| May 2026 | 55% | 22.4% | 16.5% | 6.1% | <0.01% | — |
| Jun 2026 | 50.9% | 20.7% | 22.8% | 5.6% | <0.01% | — |
| Jul 2026 | 54.7% | 22.8% | 16.4% | 6% | <0.01% | — |
| Aug 2026 | 50.7% | 25.3% | 18.5% | 5.6% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Bellroy and Travelambo comparison changed over the last 12 months?
3 findings
- Bellroy was ahead of Travelambo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide moved from 21.3% to 25.3%, and its estimated monthly branded searches moved from 220K to 274K.
- Across the 11 months ending August 2026, Travelambo’s estimated Share of Search among travel wallet brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for travel wallet brands worldwide in August 2026?
2 changes
In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.
Estimated monthly branded searches for Travelambo worldwide rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bellroy’s and Travelambo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellroy
5 branded search terms
- bellroy
- bellroy backpack
- bellroy com
- bellroy travel backpack
- travel backpack bellroy
Travelambo
1 branded search term
- travel ambo
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