Secrid vs Tumi:Which is more popular by branded search?
In August 2026, Tumi had more branded searches than Secrid among travel wallet brands worldwide. Tumi was estimated to have 550K branded searches compared to Secrid’s 201K, and held a 50.7% Share of Search versus Secrid’s 18.5%. These are worldwide searches for English-language branded terms.
Follow Secrid vs Tumi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Secrid or Tumi?
Compare the travel wallet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tumi, Secrid. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Bellroy | Secrid | Pacsafe | Travelambo | Zopp |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 21.3% | 19.5% | 5.9% | <0.01% | — |
| Nov 2025 | 49.1% | 19.7% | 26.8% | 4.4% | <0.01% | — |
| Dec 2025 | 51.6% | 20.7% | 23.1% | 4.6% | <0.01% | — |
| Jan 2026 | 51.1% | 20.4% | 22.8% | 5.6% | <0.01% | — |
| Feb 2026 | 57.3% | 19.2% | 17.2% | 6.3% | <0.01% | — |
| Mar 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| Apr 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| May 2026 | 55% | 22.4% | 16.5% | 6.1% | <0.01% | — |
| Jun 2026 | 50.9% | 20.7% | 22.8% | 5.6% | <0.01% | — |
| Jul 2026 | 54.7% | 22.8% | 16.4% | 6% | <0.01% | — |
| Aug 2026 | 50.7% | 25.3% | 18.5% | 5.6% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Secrid and Tumi comparison changed over the last 12 months?
3 findings
- Tumi was ahead of Secrid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide moved from 19.5% to 18.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide moved from 53.3% to 50.7%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for travel wallet brands worldwide in August 2026?
2 changes
In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.
In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Secrid’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.