How popular isSecrid in search?
In August 2026, there were an estimated 201K branded searches for Secrid worldwide which held steady over the last 11 months. Secrid holds 18.5% estimated Share of Search among travel wallet brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tumi50.7%
Bellroy25.3%- Secrid18.5%
- Pacsafe5.6%
- Travelambo<0.01%
- Zopp—
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Where does Secrid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Travel wallet brands | 3rd of 6 | 18.5% | Shown below |
| Wallet brands | 3rd of 5 | 24.1% | Show ranking |
Which travel wallet brands compete with Secrid?
Share of Search by month for Tumi, Bellroy, Secrid, Pacsafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Tumi | Bellroy | Secrid | Pacsafe | Travelambo | Zopp |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 21.3% | 19.5% | 5.9% | <0.01% | — |
| Nov 2025 | 49.1% | 19.7% | 26.8% | 4.4% | <0.01% | — |
| Dec 2025 | 51.6% | 20.7% | 23.1% | 4.6% | <0.01% | — |
| Jan 2026 | 51.1% | 20.4% | 22.8% | 5.6% | <0.01% | — |
| Feb 2026 | 57.3% | 19.2% | 17.2% | 6.3% | <0.01% | — |
| Mar 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| Apr 2026 | 53.1% | 21.7% | 19.4% | 5.8% | <0.01% | — |
| May 2026 | 55% | 22.4% | 16.5% | 6.1% | <0.01% | — |
| Jun 2026 | 50.9% | 20.7% | 22.8% | 5.6% | <0.01% | — |
| Jul 2026 | 54.7% | 22.8% | 16.4% | 6% | <0.01% | — |
| Aug 2026 | 50.7% | 25.3% | 18.5% | 5.6% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 550K | 0% | -4.1 points | |
| 2, held 2nd | 25.3% | 274K | +19.7% | +2.5 points | |
| 3, held 3rd | 18.5% | 201K | +21.8% | +2.1 points | |
| 4, held 4th | 5.6% | 60.5K | 0% | -0.5 points | |
| 5, held 5th | <0.01% | 20 | +100% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Tumi50.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -4.1 points.
2.
Bellroy25.3%
Held 2nd. 274K estimated branded searches, +19.7% vs prior month. Share +2.5 points.
3.Secrid
18.5%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.
4.Pacsafe
5.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
<0.01%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
—.Zopp
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Secrid and its closest rivals
How has branded search demand for Secrid changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Secrid worldwide held steady at 201K.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide decreased from 19.5% to 18.5%.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide peaked at 26.8% in November 2025 and was lowest at 16.4% in July 2026.
How did search popularity change for travel wallet brands worldwide in August 2026?
4 changes
In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.
In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.
In August 2026, Tumi lost estimated Share of Search among travel wallet brands worldwide, from 54.7% to 50.7%.
Estimated monthly branded searches for Travelambo worldwide rose 100% over 11 measured months, from 10 to 20 in August 2026.
How is Secrid measured?
Brandwave collects information about searches that people make online using Secrid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- secrid
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Is Secrid your brand?
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