How popular isBottega Veneta?
In September 2026, people searched for Bottega Veneta by name about 1.2 million times worldwide, a 21.7% increase from the previous year. These searches made up 0.69% of all global wallet brand searches, placing Bottega Veneta seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about wallet brands, Bottega Veneta appeared in two of the five answers and was the sixth most recommended of the seven.
Bottega Veneta is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.
FossilShare of searches 38.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
RidgeShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SecridShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BellroyShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Bottega VenetaShare of searches 0.69%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top wallet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bottega Veneta was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bottega Veneta is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ridge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bellroy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Secrid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Montblanc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fossil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bottega Veneta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wallet brands
5 answers
Asked ChatGPT
“Which wallet brand should I buy?”
Asked ChatGPT
“What are the best wallet brands?”
Asked ChatGPT
“What's the best wallet brand for everyday carry?”
Searched Google, AI Overview
“wallet brands”
Searched Google, AI Overview
“best wallet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which wallet brands compete with Bottega Veneta?
Share of searches by month for Fossil, Ridge, Secrid, Bellroy, Herschel, Bottega Veneta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fossil | Ridge | Secrid | Bellroy | Herschel | Montblanc | Bottega Veneta |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 26.9% | 12.9% | 9.9% | 6.6% | 1.6% | 0.73% |
| Nov 2025 | 35.2% | 33.4% | 15.7% | 8.4% | 5.7% | 1.1% | 0.51% |
| Dec 2025 | 34% | 37% | 13.5% | 8.1% | 5.4% | 1.3% | 0.73% |
| Jan 2026 | 43.6% | 25.7% | 13.1% | 8.6% | 7% | 1.4% | 0.63% |
| Feb 2026 | 43.2% | 28.2% | 11.1% | 8.5% | 7% | 1.4% | 0.62% |
| Mar 2026 | 39% | 31.1% | 11.7% | 9.4% | 6.3% | 1.5% | 1% |
| Apr 2026 | 41.5% | 27.1% | 12.4% | 10% | 6.7% | 1.3% | 0.9% |
| May 2026 | 39.6% | 31.6% | 10.7% | 9.5% | 6.4% | 1.6% | 0.7% |
| Jun 2026 | 34.7% | 30.9% | 15.4% | 10.1% | 6.8% | 1.4% | 0.74% |
| Jul 2026 | 36.5% | 29% | 12.7% | 10.7% | 8.8% | 1.4% | 0.96% |
| Aug 2026 | 36.1% | 28.7% | 11.8% | 10.6% | 10.6% | 1.4% | 0.78% |
| Sep 2026 | 38.8% | 27.9% | 14.2% | 9.3% | 7.6% | 1.5% | 0.69% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 838K | -0.39% | +2.7 points | |
| 2, held 2nd | 27.9% | 602K | -10% | -0.9 points | |
| 3, held 3rd | 14.2% | 307K | +11.5% | +2.4 points | |
| 4, held 4th | 9.3% | 201K | -18.3% | -1.3 points | |
| 5, held 5th | 7.6% | 165K | -32.9% | -2.9 points | |
| 6, held 6th | 1.5% | 33.1K | 0% | +0.1 points | |
| 7, held 7th | 0.69% | 14.8K | -18.2% | -0.1 points |
1.
Fossil38.8%
Held 1st. 838K estimated branded searches, -0.39% vs prior month. Share +2.7 points.
2.
Ridge27.9%
Held 2nd. 602K estimated branded searches, -10% vs prior month. Share -0.9 points.
3.
Secrid14.2%
Held 3rd. 307K estimated branded searches, +11.5% vs prior month. Share +2.4 points.
4.
Bellroy9.3%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.3 points.
5.
Herschel7.6%
Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -2.9 points.
1.5%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.69%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Bottega Veneta and its closest rivals
Every comparison with Bottega Veneta
23 comparisons
- Bottega Veneta vs Calvin Klein
- Bottega Veneta vs Chanel
- Bottega Veneta vs Gucci
- Bottega Veneta vs Guess
- Bottega Veneta vs Hermès
- Bottega Veneta vs Lacoste
- Bottega Veneta vs Loro Piana
- Bottega Veneta vs Louis Vuitton
- Bottega Veneta vs Prada
- Bottega Veneta vs Ralph Lauren
- Bottega Veneta vs Tommy Hilfiger
- Bottega Veneta vs Hugo Boss
- Bottega Veneta vs Saint Laurent
- Bottega Veneta vs Brunello Cucinelli
- Bottega Veneta vs Dior
- Bottega Veneta vs COS
- Bottega Veneta vs The Row
- Bellroy vs Bottega Veneta
- Bottega Veneta vs Fossil
- Bottega Veneta vs Herschel
- Bottega Veneta vs Montblanc
- Bottega Veneta vs Ridge
- Bottega Veneta vs Secrid
How has branded search demand for Bottega Veneta changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bottega Veneta worldwide rose from 1M to 1.2M.
- Across the 12 months ending September 2026, Bottega Veneta’s share of searches among wallet brands worldwide held steady, from 0.73% to 0.69%.
How did search popularity change for wallet brands worldwide in September 2026?
5 changes

In September 2026, Fossil gained share of searches among wallet brands worldwide, from 36.1% to 38.8%.

In September 2026, Secrid gained share of searches among wallet brands worldwide, from 11.8% to 14.2%.

In September 2026, Herschel lost share of searches among wallet brands worldwide, from 10.6% to 7.6%.

In September 2026, Bellroy lost share of searches among wallet brands worldwide, from 10.6% to 9.3%.

In September 2026, Ridge lost share of searches among wallet brands worldwide, from 28.7% to 27.9%.
How are Bottega Veneta’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bottega Veneta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bottega veneta
- bottega veneta wallet
Who owns Bottega Veneta?
Bottega Veneta is owned by
Kering. Brandwave also tracks
Yves Saint Laurent,
Gucci and Saint Laurent, owned by the same company, worldwide.
Do you work for Bottega Veneta? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bottega Veneta compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Luxury fashion houses | 7th of 11 | 4.1% | Show ranking |
| Premium fashion brands | 6th of 9 | 6.4% | Show ranking |
| Wallet brands | 7th of 7 | 0.69% | Shown above |

Is Bottega Veneta your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.